UTV has been at the centre of change in the evolution of cinema in India

Meena Iyer (BOMBAY TIMES; August 24, 2011)

 

The Indian film industry has gone through a metamorphosis in the last decade, with the creative and commercial dynamics undergoing a sea of change.

Leading from the front is UTV Motion Pictures, making cutting edge, coming-of-age films with a new breed of maverick filmmakers.

This film corporation has put forth incredible variety in path-breaking cinema like Rang De Basanti, Dev.D, Udaan, No One Killed Jessica, Peepli [Live] and now Delhi Belly. What makes it more interesting is the fact that all these cult movies have performed phenomenally well at the box office.

Ducking conventional wisdom at every stage, the company has gone on to write on its slate names like RDB and Khosla Ka Ghosla in the same year. They brought the magnum opus Jodhaa Akbar, an epic historical in an age of romcoms; they produced A Wednesday, that touched a chord with the common man. Then there are others like Swades, Aamir, Fashion, Welcome to Sajjanpur, The Namesake, Kaminey, Oye Lucky! Lucky Oye!, Harishchandrachi Factory, Life In A Metro, Mumbai Meri Jaan, that have also come out of its stable.

Siddharth Roy Kapur, CEO, UTV Motion Pictures, says, “We have always believed in backing the vision of film makers we believe in, despite sometimes going against the rules of what is considered commercially viable cinema. A great story told with conviction and ability cannot go wrong. It More >