WILL VEER BE A BIGGER HIT THAN WANTED?

The stage is set. Veer is ready to release tomorrow. The timing of the film is excellent. After 3 Idiots, all the films that arrived (Dulha Mil Gaya, Pyaar Impossible, Chance Pe Dance) had failed to bring audiences to theatres. People have money in their pockets but hadn’t spent and so majority might invest in Veer! Then there’s a holiday on Tues Jan 26 (Republic Day) and so the film has an extra day besides the 3-day weekend to amass profits.

Besides the aforementioned reasons, the most important factor that goes in favour of Veer is that it presents Salman Khan as an action hero. The last time he went around bashing up baddies in Wanted, audiences went crazy and the film became a super-hit. Something similar is expected for Veer too. Salman has a considerable fan base among masses who love to watch him in action and comedy films. Also, this is the first time that Salman is acting in a historic saga. Not to forget, Sallu himself has penned the story of the film too, which has aroused tremendous curiosity!

However, a sizeable number of factors go against Veer too. To begin with, it’s a period film which might put the audiences away notwithstanding Salman’s presence. Secondly, the film is too long (close to 3 hours). Thirdly, a lot of money has been pumped in and hence, the film’s costs are high and might be difficult to recover.

The film has to be really very well made in order to sustain in theatres and cover its More >