By Taran Adarsh, May 6, 2011 – 15:28 IST

I can’t help but recall an interesting conversation with Ashish Patil [the enterprising head of Y-Films] soon after Y-Films was formally launched. He opined that India is the world’s youngest country, with 70% of the population below the age of 35 and explained why Y-Films had decided to target this segment of movie-going audience. It works fine — you cater to an audience that loves to hang out at cineplexes. Plus, as a production house, you juice a big business opportunity. Their first movie — LUV KA THE END — is now in theatres, for audience consumption.

Gone are the days when a woman, spurned by the man of her dreams, would sulk in a corner, shed tears of sorrow and spend the rest of her life in his memory. Times have changed. The Gen X, especially those living in a metropolis, thinks differently. Most relationships begin and end at an alarming rate and before you realize what went wrong between two individuals, chances are they would’ve moved on to ‘greener pastures’ [read new partners]. The spurned girl is not a bechaari anymore.

Write your own movie review of Luv Ka The End

In LUV KA THE END, the 18-year-old seeks revenge, when she realizes that her boyfriend has a hidden agenda. Nope, the damsel in distress doesn’t take the route embarked upon by the offended parties in THE OTHER SIDE OF MIDNIGHT [adapted in Bollywood as OH BEWAFAA], RETURN TO EDEN [remade as KHOON BHARI MAANG] or THE HAND THAT ROCKS More >