Posts tagged successes
A NEW ROLE: Genelia poses as the cool host of the new cult show. A new reality show will see contestants from rich families rough it out in a slum REAGAN GAVIN RASQUINHA Times News Network (BOMBAY TIMES; October 24, 2009)
Finally, something that truly breaks the mould for reality TV, brought to you by UTV Bindass. The show Sunsilk Bindass Big Switch will see ten rich kids being plucked out of their comfy surroundings and put in a real Mumbai slum!
The contestants are each paired with a buddy from the slum whose dream they have to fulfill.
The tasks the pairs have to perform to win include selling trinkets at a traffic signal, polishing boots at CST station, collecting garbage and selling fish! The dreams include a new home for their family, owning a beauty parlour, getting a college education, opening an event management company. There will be special appearances by Priyanka Chopra and John Abraham. About the show, Zarina Mehta, CEO Bindass says, “Big Switch sets new benchmarks for reality TV programming not just in India, but globally. Our idea is to bring together two clashing worlds — that of the rich and their slum buddies and shatter all myths about both! Mumbai’s slums are stereotyped by the world’s media. But the reality is that slums are filled with stories of triumph against adversity, people with ambitions, hopes, dreams and success stories. Our aim is to give an alternative view of both lifestyles filled with fun, massive dozes of humour and drama More >