Posts tagged Shraddh
By Joginder Tuteja, March 7, 2011 – 16:52 IST
Not a single movie release for an entire month? Now how does that sound for a regular moviegoer, let aside a hardcore movie buff who wants to have his quota of at least one walk into the auditorium every week? Really bad, isn’t it? However the worst nightmare of such movie buff is indeed coming true with Bollywood refusing to bring out any new film whatsoever this entire March. Sad, but true. Reason cited is based on a single point agenda – No taking ‘panga’ when World Cup cricket is on. Result? The situation is worse than ever with an absolute ‘akaal’ in the world of films. No new film, no foot fall, sheer boredom for most and a real long wait before something exciting comes in again. In this week’s ‘Reflections’, here is a blow-by-blow account of a frustrated soul who is really missing out on all the action on the big screen.
….because history proves it?
Speak to any film maker and he says that films fail when the cricket season is on. ‘History proves that’ is a ready made answer. But come on, let’s go back and check if indeed there was ever a ‘well made’ film that failed at the box office because cricket was on? Of course dozens of films may have failed in the past and would fail in future as well if they are badly made. Now whether they release during World Cup cricket, IPL, ‘shraddh’, school/college exams or any other event that is traditionally supposed to keep people indoors, they would fail for sure. More >
The tie between cricket and Bollywood has turned into a no-contest. Forget fielding potential biggies, Bollywood has refused to take strike!
Misha Paul (BOMBAY TIMES; March 2, 2011) Some would say this was inevitable. Others would say Bollywood could have done better and released a few movies even while the ICC Cricket World Cup 2011 was on. Responses would vary, but that takes nothing away from the hard fact that Bollywood will release merely two films in March. That Bollywood — even Bollywood — has had to take the escape route by lining up its releases for April, shows the impact of the tournament on the common man.
Not everybody would agree that this needed to happen. But most believe that cricket on a grand stage plays havoc with the industry’s release timings. Add to that, exams that will place during March, and you have a situation in which the new releases are faced with the threat of running inside half-empty theatres.
Trade analyst and critic Taran Adarsh says, “WC and exams play the spoilsport during the release of a film. The proof is the latest Vishal Bharadwaj release, which opened in theatres on the same day as India took on Bangladesh. It did not get a good opening anywhere.” Is not releasing the films during such cricketing extravaganzas a smart move? “After WC, there will be IPL. From July to August, we will have rains. Then we have the Shraddh and Ramzaan time, when films are not released.”
Trade analyst Vinod More >
While at least 30 big multi-crore films are due for release, there are just twenty seven Fridays in 2009 to accommodate them.
Do the math and imagine what will happen at the box-office when there are multiple releases. It’s a lose-lose situation.
Including today, there are 34 Fridays remaining this year. But according to conventional film wisdom, major films don’t release during Ramzan, Shraddh, Navratri or Ganpati as those are the periods when the public is otherwise occupied. These account for seven Fridays (The period of Shraddh this year falls during the holy month of Ramzan). This leaves only 27 Fridays.
Surprisingly, producers don’t seem too rattled.
Rakesh Roshan who has his most expensive project till date, Kites, ready, does not deny that there could be a problem. However, he is optimistic. Putting on a brave front, he says, “I don’t think we’ll have a problem. I am not worried about Kites and I am not worried about any other film that is slated to release in 2009. Time heals, this time will be no exception.”
Main Aur Mrs Khanna
Sajid Nadiadwala too is not spending sleepless nights. He says, “There will be a problem, there will be a rush. But it will be amicably sorted. Certain companies More >