Posts tagged rs 2000

How films were promoted in olden days

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2 years ago
by Fenil Seta in

A peek at the booklets that promoted big-ticket films when there was no television or Internet

Ankit Ajmera (MUMBAI MIRROR; May 08, 2011)

 

Much before the onrush of slickly edited spiffy trailers on our TVs, computers, theatres and cell phones backed by a multi-crore-fuelled marketing circus, filmmakers in India relied on promoting their upcoming films by doling out humble handouts to the audience.

Booklets enlisting film synopsis, cast, lyrics of the songs, pictures and interesting anecdotes would be handed out to the patrons in cinema halls, a sure shot way of building up the interest till the film’s release.

Antique collectors Aziz K Mansoori and brother Arif have stacked up a collection of over 1,000 such cinema booklets pulled in from across India over a decade.

(From L to R) Arif, Arman and Aziz Mansoori have a collection of more than 1,000 booklets among other Bollywood collectibles at their shop in Chor Bazaar

At their shop A-1 Corner at Chor Bazaar, some booklets fit in your palm while others are as large as an A4 sheet of paper. Some of these booklets are very rare and according to Aziz, can fetch up to Rs 2,000 per piece.

Most of these booklets, Aziz has collected from his visits to cities in Gujarat and Rajasthan by contacting owners of the 50 to 60-year-old single screen theatres and scrap dealers. Whenever its curtains for an old theatre, it’s good news for him.

“Theatres have a collection of such booklets accumulated over More >

Sholay editor falls on hard times

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2 years ago
by Fenil Seta in

A DAUGHTER’S LOVE: M S Shinde and Achla in their Dharavi room

Bharati Dubey | TNN (THE TIMES OF INDIA; February 12, 2011)

Mumbai: He cannot get over the fact that he has ended up in Dharavi’s slums. M S Shinde, the man who has edited over 100 hit films, including Sholay, Seeta Aur Geeta and Sagar, has been living in PMGP Colony, Dharavi, for the last six months.

“I want to get out of this place,” said the 81-year-old, lament evident in his voice. His daughter Achla, who takes care of him, said: “We were forced to come here when our building in Parel (where Shinde lived for 48 years) collapsed. The building’s owner refused to help us and we had to apply to Mhada, which granted us this 160-sq-ft room.”

Shinde recently had femur surgery and has a cataract operation scheduled for next week. Clearly, his magic in Bollywood hasn’t helped him much financially. It has also been a question of time: he got a princely sum of Rs 2,000 for editing Sholay, a film with one of the best technical quotient in Bollywood. “I worked with Sippy Films on a salary of Rs 2,000 (per film) all my life. I didn’t mind the salary because they allowed me to take up work outside,” he said.

Incidentally, Shinde and Achla were collecting their belongings from the site of the building collapse on the day Sholay marked 35 years. “Although my father has won awards for the film, he was never invited to any of its celebrations. We stayed at the building site for a More >

Mr Vidhu Vinod Chopra, are we idiots?

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3 years ago
by Fenil Seta in

MINAKSHI SAHNI (Hindustan Times; December 21, 2009)

Aamir Khan may be going to town calling himself an idiot in a bid to promote his upcoming movie, but if the producers of 3 idiots and Delhi’s multiplex owners have their way, it is the moviegoer who may end up feeling like an idiot. With one of the most anticipated movies of the year set to hit theatres on Christmas, multiplex owners have decided to hike ticket prices for the movie by as much as 35 per cent. In short, a movie outing for four, which would otherwise cost Rs 600-800, would rob you by nearly Rs 2,000!

Reap when ripe “We are looking at an increase of 20-30 per cent on weekdays and 35 per cent on the weekends across all our properties,” says Deepak Taluja of Fun Cinemas, explaining that multiplexes can increase ticket prices only twice a year and they look forward to the release of much awaited films to maximise on the opportunity. “Distributors approached us with this idea. So for 3 idiots, whose booking opens on Wednesday, we have increased our morning show price by 33 per cent with a marginal increase in others,” adds Rehan Ahmad of SRS Cinemas. PVR Cinemas and Satyam Cineplex while confirming an increase in ticket prices for 3 idiots, refused to divulge the exact hike, saying their management would meet to decide.

All izz not well Shocked at the prospect of shelling out anywhere between Rs 350-1,000 (gold class) for a single ticket, youngsters are already feeling the pinch. “You can’t be sucking money More >

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