Posts tagged Riteish Deshmukh production house
Riteish Deshmukh on turning crooner, soon- to- be producer and moving on from comedy
Shaheen Parkar (MID-DAY; August 4, 2012)
Riteish Deshmukh has been on an overdrive for the past few weeks. The actor, however, feels that it is all about knowing your product and pitching it right. He feels you need to know the audience for your film and also what will make them tick. Apart from his acting endeavours, he has also turned singer and lyricist. There is also work in progress to roll his production house. As he prepares to don several hats, we ask him…
You have been singing/composing of late. When did you realise the singer in you? I feel everyone who has a voice, can sing. I was happy that I was asked to sing a Marathi song in Kyaa Super Kool Hain Hum. I penned the lyrics as well. I can’t really judge how it sounds but I’m just happy to have sung and that too an entire song. To tell you the truth, I’m really a bathroom singer and I’m no different from anyone else out there, who enjoys singing while having a shower.
Do you ever see yourself moving away from doing comedy and light-hearted roles? Consciously yes. I’m looking forward to doing interesting films next year one of which is a thriller and another is an urban action drama.
Have things moved on the production front? So far, so good. We should have something on the floors by the year-end. It’s progressing slowly and steadily in the right direction and I should soon be able to announce our first project.
Any plans to More >
Vickey Lalwani (MUMBAI MIRROR; June 16, 2012)
Riteish Deshmukh’s plans to start his own production house have finally materialised. The actor will flag off his new business with a Marathi film that will be directed by acclaimed filmmaker Ravi Jadhav of Natrang (2010) fame. Riteish will also essay a pivotal role in the production.
According to an insider, Riteish had several meetings with Ravi. “They discussed the project at length. In fact, Riteish has two scripts in hand now – one a masala entertainer and the other a serious social drama. Whichever works out first will go on floors, ” said the insider. “Riteish had been toying with the idea of launching his own production house even before he tied the knot. He has good business acumen and wanted to explore this aspect of filmmaking. He has taken it up as a challenge,” said a friend of the actor.
Riteish’s Marathi heritage has influenced the actor’s decision to make a Marathi film first. “He wanted to give something back to his community. Moreover, making a Marathi film seems to be a safer bet than a Bollywood venture. Especially with a director like Ravi on board,” said the friend.
The project is expected to go on floor by January 2013. Riteish was unavailable for comment.