Posts tagged reality horror film

Now an animated sequel to Andaz Apna Apna

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2 years ago
by Fenil Seta in

By Nikhil Ramsubramaniam, March 25, 2011 – 08:47 IST

At the on-going FICCI-FRAMES 2011 convention in Mumbai, Sidhartha M Jain of iRock announced quite a few interesting films which his company would be making in the days to come. iRock is the name behind films such as the forthcoming flick Ragini MMS and Shaadi Of The Dead.

Speaking at FICCI-FRAMES 2011, Sidhartha said, “We are ready with Ragini MMS which is India’s first found footage reality horror film. The film is made in association with Balaji’s ALT Entertainment. Post that we have India’s first zombie comedy film Shaadi Of The Dead starring Abhay Deol and we are in the process of finalizing a few other actors. It’s a never before seen concept of zombies gate-crashing a big fat Punjabi wedding. We also have a film called Bloody Veer in the pipeline and also have plans to make India’s first space adventure film.”

However the last project which Sid announced took everyone by surprise. He said, “We would also be making an animation sequel to a very popular film – Andaz Apna Apna. We are pretty focused that we are creating content for the youth in the age group of 13-35 years.”

iRock, which received initial funding form Manmohan Shetty, also has Mr.Shekar Kapur on board as a Mentor. In fact, Shekhar is closely involved with iRock’s forthcoming project Shaadi Of The Dead.

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Gut Feel or Market Research the way ahead for Indian cinema?

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2 years ago
by Fenil Seta in

By Nikhil Ramsubramaniam, March 25, 2011 – 09:24 IST

A lot of filmmakers internationally are using Market Research, Focus Group Discussions and Test Screenings as a tool to gauge initial feedback about their films. However, many of the Indian filmmakers still show reluctance towards Market Research/ Target Group Testing/ Title Testing etc. prior to movie production/ release and rely on their gut feel and experience. Hence it was rather apt to have a panel discussion on ‘Market Research for Indian Cinema’ on Day 2 of FICCI- Frames 2011 currently being held in Mumbai.

The interesting session was moderated by Mr.Vivek Krishnani- Head- Distribution, Marketing and Syndication at Fox Star Studios and saw some eminent personalities such as Siddharth Roy Kapur (CEO- UTV Motion Pictures), Sidhartha M Jain (CEO, iRock), Jaideep Sahni (writer of films such as Chak De India & Khosla Ka Ghosla), filmmaker Sudhir Mishra, Mr. Ram Mirchandani (Chief Creative Officer- Eros International) and Mr. Farshad Family (MD of Nielsen Media, India).

When asked on what they thought about Market Research for Indian cinema, Siddharth Roy Kapur said, “The trend of research is not new. In fact many years ago Mr.Raj Kapoor used to show his films to his close family and friends pre-release and ask for their feedback. Aamir Khan still does that with his films. It’s just that we don’t use the term Research for that. The objective of conducting Focus Group Discussions, Test Screenings etc. More >

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