Posts tagged pernia qureshi
Aakanksha Naval-Shetye (DNA; December 12, 2012)
This Christmas actress Sonam Kapoor will turn Santa Claus. No, she isn’t getting into Santa’s garb to celebrate the season’s festivities, instead she will be spreading cheer by bringing smiles to the kids of an NGO for whom she intends to raise money. For this, the actress has decided to auction online around 60 ensembles from her uberchic closet that includes an assortment of international labels and high-end desi designer brands. This online auction will start on Christmas eve. Talking about turning Santa for a cause, Sonam says that it’s the best way to celebrate Christmas as the proceeds will go towards the cause of education, a cause that she feels about very strongly about. “I feel that if even one child’s education is taken care of, it’s actually a reason to celebrate and here we are aiming to support atleast 300 underprivileged children from the NGO Smile Foundation,” says Sonam, who, with this adds yet another cause that she supports to her list. “I feel that I am very blessed and this is my way of giving something back to the society. Even for my birthday I had requested all my family and friends to not gift me and instead make donations to these charities,” shares the actress.
For her latest endeavour, the actress has teamed up with her good friend Pernia Qureshi on whose e-commerce site the outfits will be auctioned. “I have personally selected these outfits, all of them have been worn not more than once or twice More >
We all have tried to hook up two of our friends or at least someone has tried to hook us with someone, which most of the times fails miserably. But still there’s a matchmaker in most of us and this is especially to be seen in a marriage-centric country like India. Hence, Aisha reeks of a strong relatable factor and the makers and writers had won half of the battle by choosing a script like this one. Besides, they got some supremely fresh and talented actors on board and added some beautiful music too. With so many plusses in its favour, Aisha works but unfortunately only in parts. The treatment needed a mature touch which debutant director Rajshree Ojha failed to do so. A great chance lost!
The story of the movie: Aisha (Sonam Kapor) is an upmarket Delhi girl whose favourite pastime is matchmaking among her friends and relatives. Arjun (Abhay Deol), her childhood friend who has just returned from New York, detests this trait of Aisha. Aisha comes across Shefali (Amrita Puri), a small town girl, who’s in Delhi to marry. Her matchmaking side tells her that Shefali and one of her friend, Randhir (Cyrus Sahukar) can be a cute couple and she sets on a mission to hook them. She even involves Pinky (Ira Dubey), her friend since kindergarten, in her mission. Aisha loves when things go as she has planned. Hence, what would happen when she realizes that all her matchmaking plans are going for a toss? Watch the film to find out!
Aisha begins wonderfully, making More >
By Taran Adarsh, August 5, 2010 – 22:30 IST
Recall the age-old adage: Marriages are made in heaven. Consummated on earth. But haven’t we encountered lots of people in real life who try to set things up between friends/acquaintances? In fact, they take upon themselves to make matches and meddle in other people’s affairs. That, in a nutshell, is the plotline of AISHA.
Let’s get one thing straight. You are not exploring virgin territory with AISHA. ‘Emma’, the Jane Austen novel, has been adapted on film and television in the past. Although first published in 1815, almost 200 years ago, director Rajshree Ojha and writer Devika Bhagat transport the characters from this novel to present-day New Delhi. But the essence remains the same: A simple plot and an equally simplistic love story.BY BOLLYWOOD HUNGAMA.COM
Unlike most love stories that we’ve witnessed on Hindi screen, there’s no heavy-duty dramebaazi in AISHA, no major hurdles to cross, no parental opposition to encounter, no major conflicts to solve. The director and writer remain faithful to the novel, which prompts you to ponder, wish the relationships were so uncomplicated in today’s times.
But there’s a flipside as well. The film runs a little longer [although the running time is 2 hours] and gets painfully slow in some portions. Besides, AISHA lacks the depth of passion and that could be because the makers were trying to make something lighter and breezier. Sweeping the minor complaints More >
We’ve heard many stories about the cast and crew having a ball on outdoor shoots. On the sets of Aisha during a schedule in Rishikesh, it was literally so. The scene was a volleyball match.
But things just couldn’t start moving when the director realised that he was a few extras short for the scene. Both the stars – Abhay Deol and Sonam Kapoor – were kept lolling in the sun as a frantic search was launched to complete the numbers for the volleyball match.A still from Aisha
With no replacement in sight, the production team decided to enlist two of their own members for the role. “Two costume stylists, Pernia Qureshi and Kunal Rawal, were asked to change and get ready for the role. So suddenly from behind the camera, they found themselves right behind the stars in the frame.
They fit the bill perfectly. Not only did they look like they were a part of the gang but they also shot well. Kunal, whose character has been named Gulshan in the film, has become the butt of all jokes among his friends about the way he made his ‘mini-debut’ in the film,” says a source.
Sonam Kapoor is looking her chicest in Aisha. We deconstruct her look in the forthcoming film
MUMBAI MIRROR; June 19, 2010
The film: Aisha. The look: “Young, stylish upper class Delhi girl who is not a fashion victim,” says Pernia Qureshi, the stylist. “Someone who just wakes up beautiful,” she says. And that someone is Sonam Kapoor who gets our vote as the most stylish girl in the business of acting.
Whether on screen or on the red carpet, Sonam always manages to make heads turn with her delicious mix of classic and young, hip and haute. “I know my body. I know what my problem areas are, I know what to hide, what to reveal,” says Sonam.
As a girl who takes her fashion seriously, Sonam likes to believe she has pretty defined personal style. “I like all things classic and chic, especially off screen where I like a dash of fun, a twist to anything I am wearing,” she says. “I love old clothes, which I can mix with high street or dress up something muted with interesting accessories.” And while she thinks “no one understands Indian women better than Manish Malhotra”, she also swears by her Chanels, and her Alexander Wangs.
“It is not just about wearing brands, it is about how you put the look together,” says Sonam.
With a little help of our style icon of the season, we deconstruct Sonam’s look in the film.
Decoding the look
Pastels, lilacs, creams and off-whites. As the movie progresses and the character matures, the palette turns More >
~WOMEN’S DAY SPECIAL~
In a recently-released Marathi film Harishchandrachi Factory, there’s a scene where Dadasaheb Phalke, while making the first feature film of India, faces a very harrowing time getting an actor for a female character. Frustrated, he decides to cast a sex worker. But even they refuse, citing that working in films would ‘damage their reputation’! Phalke then had no choice but to cast a male disguised as a female in that particular role!
Times have obviously changed today. Now, women are doing a great job not only in front, but behind the camera as well. Women have penetrated and are excelling in every department of filmmaking, be it cinematography or music or writing or directing. And now they have turned producers as well and are doing a better job than their male counterparts! This year’s 3 films are helmed by young women producers and they have fared very well!
Last Friday’s Teen Patti is produced by Ambika Hinduja, daughter of Ashok Hinduja. Though the film has got thumbs down, one can’t deny that the film looked like a fresh product and has some fine production values. What’s more, it is directed by a woman as well-Leena Yadav! Earlier, Ambika was one of the co-producers of Being Cyrus and is expected to announce her next project soon!
Tomorrow’s release ‘Atithi Tum Kab Jaoge?’ (ATKJ) is produced by the young Amita Pathak. 2 years back, she debuted as an actor in the forgettable flick Haal-E-Dil (which was also Adhyayan More >
Sonam Kapoor is single in real life, but she will be wooed by three men in her next film Aisha, a romantic comedy based on Jane Austen’s Emma. The film is being produced by her sister Rhea under their father Anil Kapoor’s banner. And, it has current favourites Abhay Deol, Arunoday Singh and VJ Cyrus Sahukar pitching for the 22-year-old actress who, at two films, is already a celebrated name in Bollywood. “But hello,’’ says Sonam, who is flying to New Delhi to start work on the film, “women outnumber men on this project.’’ The director is Rajshri Ojha, screenplay writer Devika Bhagat, dialogue writers Ritu Bhatia and Devika, production designer Shruti Gupte, costume designer Pernia Qureshi, my sister Rhea is the producer and I’m the lead actress. Of course, there are a few talented men on the project — like Javed Akhtar saab (lyrics), Amit Trivedi (music) and Manu Rishi (dialogues) but, by and large, it’s going to be one big hen party.’’ What’s more, almost the entire cast and a major part of the crew are in the age group of 25-26. “I thought I was one of the youngest girls in Bollywood,’’ says Sonam. “But when I started work on Aisha, I realised almost everyone on the set is my age or even younger than I am.’’ More >