Certain people who have recommended Mausam in a trade magazine are themselves unaware of the same

 

Vickey Lalwani (MUMBAI MIRROR; September 29, 2011)

 

Shahid Kapoor and Sonam Kapoor starrer Mausam hit the theatres on September 23. The project remained in the news for weeks before it’s much publicized release. And now, less than a week after its release, the film is back in news. And this time, for all the wrong reasons.

A trade magazine published on Sunday September 25, 2011 had its pages filled with adverts praising Shahid’s performance and Pankaj Kapur’s brilliance in the recent release. Surprisingly, some of the personalities quoted in those very commercials were not even aware that their names had been used. What’s more, even Shahid Kapoor, the lead actor did not know about the publicity campaign.

A friend of the actor told Mumbai Mirror, “Shahid is flabbergasted. He cannot believe that such a thing has been carried out without even keeping him in the loop. Agar usko thoda sa bhi pata hota, toh use permission definitely nahin diya hota.”

The official spokesperson of the actor added, “Shahid is not aware of these ads. He has been busy with post overseas productions. The producers of Mausam must have put these ads out.”

A source informed us, “At least three prominent personalities who have been quoted in the advert were not informed about it. Some of them learnt about it only on Tuesday, when their friends from the industry called them up. Obviously it was a More >