Posts tagged Multiplex
A peek at the booklets that promoted big-ticket films when there was no television or Internet
Ankit Ajmera (MUMBAI MIRROR; May 08, 2011)
Much before the onrush of slickly edited spiffy trailers on our TVs, computers, theatres and cell phones backed by a multi-crore-fuelled marketing circus, filmmakers in India relied on promoting their upcoming films by doling out humble handouts to the audience.
Booklets enlisting film synopsis, cast, lyrics of the songs, pictures and interesting anecdotes would be handed out to the patrons in cinema halls, a sure shot way of building up the interest till the film’s release.
Antique collectors Aziz K Mansoori and brother Arif have stacked up a collection of over 1,000 such cinema booklets pulled in from across India over a decade.(From L to R) Arif, Arman and Aziz Mansoori have a collection of more than 1,000 booklets among other Bollywood collectibles at their shop in Chor Bazaar
At their shop A-1 Corner at Chor Bazaar, some booklets fit in your palm while others are as large as an A4 sheet of paper. Some of these booklets are very rare and according to Aziz, can fetch up to Rs 2,000 per piece.
Most of these booklets, Aziz has collected from his visits to cities in Gujarat and Rajasthan by contacting owners of the 50 to 60-year-old single screen theatres and scrap dealers. Whenever its curtains for an old theatre, it’s good news for him.
“Theatres have a collection of such booklets accumulated over More >
- By Taran Adarsh, May 6, 2011 – 18:04 IST
FAST FIVE took a strong lead as it embarked on a 70% opening, on an average, across India on Friday. The plexes as well as single screens responded very well to the film and that helped this film overpower its Hindi competitors from the very first show onwards … HAUNTED, released in Hindi, Tamil and Telugu versions, opened very well in 3D, garnering 60% to 70% start, while 2D opened to 30% occupancy. Released extensively — approx. 1044 sites [all three versions combined] — the combined occupancy of HAUNTED was in 45% to 55% range. Reliance Entertainment is hopeful that the Friday numbers will be impressive, despite the fact that it stars new faces… LUV KA THE END, surprisingly, didn’t embark on a strong start. A month ago, F.A.L.T.U. had opened to packed houses and LUV KA THE END was expected to follow in its footsteps, at least at big city plexes. But the morning and noon shows were in 10% to 20% range. Let’s hope the youth takes it further from Friday evening onwards.
Obsessed with the project, Shah Rukh Khan has decided to give multiplexes a complete makeover re-equipping the sound and projection facilities
Subhash K Jha (MUMBAI MIRROR; May 04, 2011)
If we were to say Shah Rukh Khan is leaving no stone unturned for his brainchild RA.One, it would still be a major understatement.
His over-the-top efforts began with aggressive measures to promote the film by capitalising on the cricket frenzy during the world cup and now the IPL (Mumbai Mirror, March 23).
Exhausting all efforts to perfect the content and promotions, Khan has decided to control the way audiences watch the film, by modernising, re-equipping and replacing the sound and projection facilities in multiplexes across the country.
Reportedly, Khan, accompanied by a technical team, will head to Los Angeles, in June, to tweak RA.One with all the special sound effects, never used in any other Indian film.
For audiences to truly experience and appreciate these effects, the actor has decided to upgrade the sound systems in multiplexes. Resul Pookutty, a member of the technical team on this mission, explained, “You see, RA.One is not just a movie experience.
It will be the first Indian film to hover somewhere between being a game and a movie. It requires a very unconventional sound and visual quality for which we’re installing the required equipment.”
By Subhash K. Jha, May 3, 2011 – 11:36 IST
The era of lengthy epic tales with two intervals, one siesta-break and three meals are over. Filmmakers are now being forced to restrict their completed product’s playing-time to 2 hours or less.
Prakash Jha who gave one of the biggest hits of 2010, Raajneeti, has been granted a 15 minute grace-period, considering his box office standing. Nonetheless, Prakash too has been forced to comply by what Rakeysh Omprakash Mehra describes as the “multiplex samosa-sales pitch.”
After the 2 hour 47 minute marathon Raajneeti, Prakash Jha has been compelled to cut down the length of his new film Aarakshan to a much shorter playing-time of 2 hour 15 minutes.
Sighs the harried filmmaker, ‘It is the demand of the times…and of time. You can’t afford to make your film longer than a certain length. It hampers the number of screenings in the multiplexes and restricts viewership as well. Though I must add that the audience will be with you for as long as you want if the story is gripping.”
To make the playing-time of Aarakshan gripping, Prakash Jha has ruthlessly cut down the length. “Yes, I have kept the length down to the minimum. Nowadays a filmmaker can’t afford to be emotional about the footage that he shoots. What had to go is gone in Aarakshan. I don’t make a film only for my own satisfaction. I’ve to keep many considerations in mind.”
It’s learnt that some of dramatic and emotional sequences featuring the Big B with Saif and More >
- By Taran Adarsh, April 22, 2011 – 16:58 IST
Despite the fact that Friday is a National Holiday, DUM MAARO DUM opened to dull houses at major centres of the country. Of course, the opening trends of DUM MAARO DUM were better than Abhishek Bachchan’s last release GAME, but that’s no compliment.
The occupancy at multiplexes was slightly better, especially at metros, but the average occupancy was in 30% to 35% range [although a few venues reported better occupancy], while single screens were between 10% – 15% – 20%. The average opening, thus, stands at 25% – 30%. Meanwhile, the paid previews on Thursday recorded dull figures at most venues and one of the reasons could be the number of shows that were held. DUM MAARO DUM had screenings from 6 pm onwards and as many as 5 to 6 shows were held at some venues. The business, therefore, got divided.
In view of the fact that it’s a National Holiday, the morning and noon shows of DUM MAARO DUM should’ve started on 50% – 60% note at least. The terrific promotions as well as no major opposition to contend with are two factors that go in its favor. But Punjabi film DHARTI, starring Jimmy Sheirgill [in North India] and Telugu film MR. PERFECT, starring Prabhas [in South India], besides the IPL matches in Kolkata and Mumbai, respectively are likely to prove tough opponents.
Let’s hope the evening and night shows of DUM MAARO DUM show a major jump. Fingers crossed!
BOLLYWOOD More >
- By Taran Adarsh, April 11, 2011 – 12:39 IST
THANK YOU collected approx. Rs. 18.1 cr in its opening weekend. Breakup:- Fri 4.85 cr, Sat 5.75 cr, Sun 7.5 cr. Ideally, the film should’ve had at least Rs 25 cr + weekend, in view of the fact that it’s the first biggie of 2011 and also has had a wide release, with plexes performing a good number of shows. The business was better at single screens of mass circuits, but the multiplexes were not up to the mark.
By Bollywood Hungama News Network, April 5, 2011 – 13:53 IST
If there is anything that Ram Gopal Varma hates more than mushy romantic films, it’s cricket. “I can’t stand it. I can’t bear to be anywhere near a television set or anywhere any person who talks cricket.”
To avoid all the cricket on Saturday, Ramu did what he hadn’t done for years. He trotted off to a multiplex to watch the two releases this week…Abhinay Deo’s Game and Remo D’Souza’s F.A.L.T.U. But only one-half of each film.
Says Ramu, “I went in the evening show, saw the first-half of Game, then I hopped over the adjoining screen to watch the second-half of F.A.L.T.U. Believe me, it was an eye-opening experience.”
Ramu quizzed the audience about the two films and has now decided to postpone the shooting of his big Bollywood multi-Starrer by a month.
Explains Ramu, “Why are big production houses suffering serious setbacks? Are they not in touch with reality? We were supposed to start Department in April. Now we begin at the end of the May. I’ve already understood how the basic economics of filmmaking needs to be revised. Now I need to explore what audiences want. Not that I’ll change anything in my script. But what is that encourages audiences to warm up to F.A.L.T.U? Is it about making films with youngsters for youngsters?
Multiplexes screening the World Cup final instead of Game and F.A.L.T.U, anger producers Vashu Bhagnani and Ritesh Sidhwani
Vickey Lalwani (MUMBAI MIRROR; April 02, 2011)
Ritesh Sidhwani, Farhan Akhtar and Vashu Bhagnani have one thing in common none of them had thought that India would reach the World Cup final. This lack of foresight, it seems, will cost them dearly with certain multiplexes deciding to screen the World Cup match between India and Sri Lanka and shun their newly released films, Game and F.A.L.T.U.
Some multiplexes like PVR, Cinemax and INOX, for example, are cutting down on some shows of these two films between 1.30-10.30 pm today, when the big match will be on at the Wankhede Stadium.
A source told Mumbai Mirror, “It is entirely the exhibitors’ call. The producers have little choice in this matter. They can do nothing but bear it.”
Another source said, “There is an overwhelming demand of tickets for the World Cup at the multiplexes. Tickets are being sold in black at the stadium, don’t be surprised if black marketers have a field day outside the multiplexes too.”
CEO of Cinemax, Sunil Punjabi, confirmed, “That’s right. But we have kept two screens, one each, for these two films as well. We have to see it from the consumers’ perspective.”
Harshvardhan of INOX Group too confirmed that some shows would have to be chopped. “But we are making adjustments wherever possible to accommodate the films,” he added. “But obviously, we are More >
This surely makes Ajay the most bankable actor in Bollywood
Kunal M Shah (MUMBAI MIRROR; March 26, 2011)
This will definitely make everyone get up and notice this man. Ajay Devgn starrer Singham has been sold for approximately 12 crores! That too only in Bombay territory. And, with this development, Ajay Devgn becomes the costliest horse in the derby of Bollywood.
Another film by the rocking Golmaal 3 duo, Ajay Devgn and Rohit Shetty, it is bought by Rakesh Sippy’s Raksha Entertainment Pvt. Ltd.
Not going deep into the ‘business’ details of it, Rakesh Sippy says, “I would not like to comment on the price as it’s a business call but yes, we have bought the film.
I have seen the original South Indian version of Singham. The combination Ajay Devgn and director Rohit Shetty works for me.” To add, Salman Khan’s Dabangg too was sold for the same price of 12 crores as Ajay’s Singham.
With huge amounts riding on him, Ajay is seemingly the most bankable star in the industry. For one, 2010 is clearly a proof of this.
Of the six releases last year, Ajay delivered four hits with Golmaal 3, Raajneeti, Once Upon a Time in Mumbaai and Atithi Tum Kab Jaoge?.
Also, Rakesh Sippy reasons why Devgn rocks, “Ajay has not been stagnant. He has done different genres of films. I also distributed Golmaal 3.
Although Aakrosh was disappointing at the box office, Golmaal 3 and Once Upon A Time in Mumbaai did exceptionally well in Mumbai.
He is a dependable actor. He has even More >
- By Taran Adarsh, March 7, 2011 – 19:05 IST
TANU WEDS MANU collected approx. Rs. 5.11 cr nett in its second weekend. The breakup:- Fri: 1.26 cr, Sat: 1.95 cr and Sun: 1.90 cr. Total so far: Rs. 23.67 cr nett. Though the contribution from multiplexes has been maximum [single screens aren't up to the mark], the recoveries from various circuits have been very good. Hit