Posts tagged marketing gimmick
Anurag Kashyap and UTV, the joint producers of Udaan, have come up with a unique marketing gimmick to promote their film. Anurag and his team will conduct an online research-based survey amongst teenagers between the age of 12 and 19 years about their sexual habits and other related confusions of adolescence.
The results of this research will be used in the promos and posters of their film. Our source said, “UTV is doing a large scale survey on the internet. The idea is to get insight into the minds of teenagers and understand their behavioural patterns as the film is a sensitive portrayal of father-son relationship and depicts what a teenage mind goes through. The exercise has been undertaken last week and all results will reflect on the posters and television promos. The survey will ask some really sensitive questions but at the same time protect names and identities.”
// // // The producers of Road, Movie might never have imagined that a marketing gimmick plan that they planned might turn out to be a disastrous experience for them. Indian Films, the producers of the film came up with a unique plan to bring in the on it.
The plan was that they would organise a huge party in Film City where the music would be released on the truck (which plays a vital part in the film) with all the media interaction being done on the truck. However the RTO did not allow them to bring in the truck in Mumbai and now it is lying on the outskirts of Mumbai in Naigaon.
A source from the production house said, “The film is about Vishnu, played by Abhay who travels throughout Rajasthan in the truck. We basically brought a Cheve antique which is a 55-year-old truck; we changed the engine, changed all the parts and restored its exterior.
We had preserved the truck even after the shoot happened as we had a marketing plan. The first event was supposed to happen last week at a five star hotel in Bandra but we did not get permissions. The RTO officials earlier said that since it was an old truck and they have a rule that any vehicle above 20 years is not allowed on the roads. We tried to reason with them but they only allowed us to directly tow it to Film City where we More >
A dummy at the police station
Publicity ke liye kuch bhi karega seems to be Ram Gopal Varma’s new motto. He pushed the limits by putting up hoardings of Agyaat which appeared to have a dead man hanging from them. Apparently, Priyanka Kothari’s lusty bust thrust in an item number was not enough. On Monday, the city woke to the startling marketing gimmick.
The hoardings had a dummy of a human body with blood oozing out from its mouth hanging with the poster. The dummy looked so real that it fooled people into believing that a man had hung himself.
The hoardings were put up on Sunday night at 12 prominent suburban locations. Those who travelled on Monday morning were horrified and immediately called the police control room. A huge crowd gathered near the hoarding that was put up near the Goregoan flyover. Only when the cops removed the dummy from the hoarding, did people believe that it wasn’t a human body. After this, the police control room continued to get similar calls from the rest of the locations.
Sub Inspector of Amboli Police Station, Ravikant Sawant said, “We got a call in the morning from a passerby who saw the hoarding at Anna Nagar, near Chitrakoot grounds, Andheri. He thought a dead body was hanging on a film poster as there was blood all over him.
Ram Gopal More >
Kiran Rao with Aamir Khan
Remember Aamir Khan’s marketing strategy to have ushers sport the Ghajini look during the screening of Shah Rukh Khan’s Rab Ne Bana Di Jodi? Here’s another brilliant plan that Aamir has come up with. Everyone knows that Aamir has a cameo role in wife Kiran Rao’s directorial debut film, Dhobi Ghat. But what is, or rather was, a closely guarded secret is that Aamir has a full-fledged role in the film and can be well called the lead actor of Dhobi Ghat. This makes it two lead actors for the film, the other being Pratiek Babbar, who is currently being touted as the only male lead by the filmmakers.
A source says, “It is a very clever marketing gimmick to say that Aamir only has a guest appearance in the film. It ensures that the audience will go to watch the film with minimum expectations from an actor of Aamir’s calibre. What the filmmakers want is for the audience to be glad to see Aamir throughout the film after expecting him to play a brief role in it. Consequently, viewers will feel that they have got more than their money’s worth and that will work in the film’s favour. Which is why, it has been intentionally announced that Aamir only has a cameo in the film. Actually, Aamir plays the central character along with Pratiek. Even the publicity around Aamir will be More >