Posts tagged magazine

Preity Zinta synonymous with Botox-Tusshar Kapoor

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Kunal M Shah (MUMBAI MIRROR; April 02, 2011)

Karan Johar’s famous chat show, Koffee with Karan, has always managed to come up with surprises. This time, however, it astonished us as much as the actor in question.

The finale episode had siblings Tusshar and Ekta Kapoor, who managed to end the season with us rolling on the floor. When questioned by KJo, who is the actress synonymous with botox, the Shor In The City actor said Preity Zinta.

Our source tells us, “During Karan’s rapid fire round Tusshar and Ekta decided to fight it out by being as blunt as possible.

Tusshar did not dodge any question and answered more fearlessly than the otherwise fierce Ekta to win the coveted hamper.

Preity Zinta,                                              Tusshar Kapoor

When Karan asked Tusshar to name an actress synonymous with botox, he promptly named Preity Zinta. Both Ekta and Karan were surprised at Tusshar’s response.”

When contacted, Tusshar Kapoor said, “Oh god. Is this going to become a controversy? Everyone knows that Karan’s rapid fire round is just for laughs. You don’t mean it, nor do you have time to think about your answers, when Karan puts you on the spot. I’ve loved Preity since the time I saw her in Soldier.

Recently I saw her pictures in a magazine where she had lost oodles of weight and was looking stunning. When Karan asked the question, Preity’s name just came up spur of the moment. There’s nothing more to it.”

Sanjay Dutt: Bollywood’s biggest Baba

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He might not be too good with politics, but when it comes to B-town, Sanjay Dutt still wins hands down

Kunal M Shah (MUMBAI MIRROR; March 24, 2011)

On Wednesday afternoon, when Sanjay Dutt was shooting for Indra Kumar’s Double Dhamaal on the third floor of Mehboob Studios, we saw quite a huge turn out of B-townies paying visit to Sanjubaba.

We thought Sanju had thrown a secret bash for his close friends and colleagues. When we probed, we were told that it was just a visit everyone paid, out of their respect and love for him.

While Sanju was at his wittiest best shooting with his co-actors Arshad Warsi, Ashish Chowdhury, Riteish Deshmukh etc., on the sixth floor of the same building, biwi Maanyata was bonding with her sisters-in-law, Namrata Dutt and Priya, who were shooting for a magazine cover. After pack up in the afternoon, Sanjay joined them to relax for a while.

Amongst those who came to visit Dutt, T Series head honcho Bhushan Kumar and his trusted aide Vinod Bhanushali were the first.

Salman Khan, who had just entered the studio to shoot for another magazine to promote his film Ready, learnt about Baba’s presence on the sixth floor and went to meet him. The two have been close ever since their Saajan days in the early 90’s. Now even we felt nostalgic.

Adjacent to Sanju’s floor, Suniel Shetty, Bobby Deol, Irrfan Khan and Celina Jaitley were promoting their upcoming film Thank You. Suniel too grabbed a chance to strike a conversation More >

A look at marketing strategies of small films

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By Nikhil Ramsubramaniam, March 14, 2011 – 19:09 IST

The year 2010-11 could be well termed as a Renaissance year for the Hindi film industry. While big budget films such as Raavan, Kites, Action Replayy, Khelein Hum Jee Jaan Sey and Guzaarish failed to set the Box Office on fire, smaller films such as Udaan, Peepli [LIVE], Tere Bin Laden, LSD, Phas Gaye Re Obama & Dhobi Ghat etc. with relatively lesser known stars and debutant directors (in most cases) won both critical acclaim and commercial success.

Most of these films were made at a limited budget and focussed more on their content rather than big stars and exotic locations. An interesting part is the fact that even the marketing strategy used to promote these films was quite different and subtle targeting a niche audience.

As a unique case study we take a look at 3 such off-beat films namely Dhobi Ghat, Love, Sex Aur Dhokha (LSD) and Udaan to try and understand how an innovative marketing strategy helped in the film finding its target audience.

Dhobi Ghat

Any Aamir Khan Productions’ film always generates tremendous hype and curiosity given the actor’s penchant for quality cinema. If needed, Aamir could have cashed in on this very hype by promoting wifey’s directorial debut Dhobi Ghat as a film for all. However, Aamir didn’t want his loyal audience to feel cheated and adopted a marketing strategy which not many would adopt.

Perhaps, the most poignant insight came from an industry insider who notes that the More >

Mahesh-Lara get rude on wedding day

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The couple face a media ban for their behaviour

Prithwish Ganguly (BOMBAY TIMES; February 22, 2011)

Mahesh Bhupahi and Lara Dutta may be in romantic bliss right now but apparently they have certainly rubbed people from the media the wrong way during their wedding. The industry is majorly pissed off with some even alleging that they were dished out with bad behaviour from Mahesh. Sources from Goa point out that when people from the fraternity asked the newly wed groom to pose for pictures, he sharply told them, “Who invited you here?” The couple also refrained from posing for pictures despite repeated requests. Lata, on the other hand, was courteous. But she, too, is in the middle of controversy because of her better half. Gossip also has it that the photographers are planning to talk among themselves and ban the couple for sometime much like they did to Amitabh Bachchan some years back. “There was no need to give us such bad behaviour specially when we have always stood by the couple and covered each and every event of theirs so well for so many years now. All we wanted was a little co-operation. We know that they were busy and that it was a private thing but they are celebs and their lives are not meant to be private. If they wanted it to be private and media-free they should have gone to Honolulu or somewhere where no one would bother them. We were shocked that someone could be so rude to people on their wedding day. We were More >

Arjun Rampal’s intense look on The Man’s cover

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By Bollywood Hungama News Network, November 13, 2010 – 12:53 IST

Right out of a Mills & Boons novel comes out this hunk who has all the qualities of a woman’s dream man. Arjun Rampal is tall, with chiselled face, a Greek God’s body and a voice that can make you go weak in the knees.

And just like a man whose exterior overshadows his inherent qualities, nobody knows what the real Arjun Rampal is all about. The Man magazine thus was on a mission with their November issue to find out the man behind this man. The cover shoot was one where the mysterious side this Rampal was discovered as he stares at you, asking you to enter his world. For all the ladies out there, go grab this issue and find out what makes Arjun tick.

BOLLYWOOD HUNGAMA.COM

ACK to launch magazine on Suppandi

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By Bollywood Hungama News Network, October 26, 2010 – 16:31 IST

ACK Media, India’s one of the leading Entertainment and Education Company for children, is launching Suppandi 48, a new magazine based on its popular character – Suppandi.

Suppandi is one of the very first characters to appear in kids’ magazine – Tinkle and has been a popular figure amongst children and adults alike, for almost three decades.

“Suppandi stories have been a regular in Tinkle. Seeing Suppandi’s popularity and on many of his fans’ requests, we decided to launch Suppandi 48, a magazine completely based on Suppandi” said Savita Pai, VP, Product Management at ACK Media. “We did a test launch in July, 2010 and the response of which was stupendous. Thus, we decided to publish Suppandi 48 as a quarterly.”

The stories in Suppandi 48 will concentrate on different aspects in Suppandi’s life – like ‘What does Suppandi do during after hours?’ ‘Who are his family and friends?’ ‘What are his hobbies and interests?’ and the unknown life of Suppandi.

Suppandi 48 has several other sections – like brain teasers, puzzles and senseless facts to name a few. The second issue will be available at bookstores and newsstands around 30 Oct, 2010.

BOLLYWOOD HUNGAMA.COM

Vishal Bharadwaj to direct SRK’s next?

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SRK has convinced cult director Vishal Bhardwaj to direct his next

Kunal M Shah (MUMBAI MIRROR; October 09, 2010)

It promises to be quite a dashing combination of creativity and charisma: auteur Vishal Bhardwaj, still fresh from the cult adulation of Kaminey, has been signed on by SRK for his next feature after RA.One and Don 2. The details of this SRK-Bhardwaj collaboration are being kept under wraps.

A source informed, “Vishal and SRK have been meeting regularly for some time now. SRK and Vishal both wanted to work with each other. However in the past they had their share of differences and the project could not take off. The patch-up happened some months back and after that they have had regular meetings. However now it’s official and SRK and Vishal have zeroed down on a film. SRK has been impressed by the work that Vishal has been doing in recent times. Both of them have immense respect for each other and although the details of the script are not known, it is a film which will be based in a small town and have a mofussil feel to it.”

The source further said, “Vishal had also said in an interview to a leading film magazine recently that he wants to work with SRK and it seems that his dream has been fulfilled. The film will start mid next year.”

Guess Saif and Shahid’s loss is SRK’s gain. SRK and Vishal remained unavailable for comments. They must be busy bouncing ideas off one another. Incidentally, King Khan is also in talks with Vidhu More >

Check Out: Sonam shoots for Electrolux

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By Bollywood Hungama News Network, October 6, 2010 – 14:28 IST

After her last two films, I Hate LUV Storys and Aisha, Sonam Kapoor is being seen here, there and everywhere. While she has already made it to the cover page of most of the leading magazines (thanks to her impeccable fashion sense), she is now also bagging some plum endorsement projects.

Only recently we informed you of Sonam being signed as the brand ambassador for Electrolux, the house appliances major. The actress in fact even shot a campaign for this brand yesterday and going by these pics posted by her on Twitter, she is indeed looking gorgeous.

Sonam’s beauty in these pics has been captured to perfection by ace lens-man Suresh Natrajan who was helming the shoot. And while the tagline of Electrolux says, ‘Thinking of You’, we are sure that after this campaign a lot of guys would be only ‘thinking of Sonam’.

BOLLYWOOD HUNGAMA.COM

Prabhu Deva in thick soup

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Days after filing her first petition in court, the actor-choreographer’s wife Latha has filed for a second one

Gladwin Emmanuel (MUMBAI MIRROR; October 07, 2010)

The battle between actor-choreographer Prabhu Deva and his wife just got murkier. The Family Court in Chennai summoned Prabhu Deva and actress Nayanthara today, to appear before the court on Oct 19.

The court issued a notice in this regard after Prabhu Deva’s wife Latha filed a second petition before it on Wednesday. “She was seeking directions against her husband from marrying Nayanthara, till her petition was disposed off,” advocate P Anandan said.

Latha also sought directions against her husband and Nayanthara from attending functions together and receiving awards as husband and wife.

Not too long ago, Prabhu Deva and Nayanthara were selected as the Best Couple of the Year 2010 by a magazine published in Hyderabad. Consecutively, Latha had asked the court to direct her husband and Nayanthara “not to behave as such in public, causing serious loss of name, fame and reputation to both sides.’’

Latha had levelled serious allegations against Nayanthara in her earlier petition. She also said that whenever Nayanthara visited Chennai she used to take Prabhu Deva along with her and they used to stay in Park Hotel.

On September 4, Latha had filed a petition seeking directions from the court to restore her conjugal rights. Since then some women’s groups have turned against More >

Prabhu Deva’s wife wants a muqabla

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The star choreographer dragged to court as wife files petition challenging his ‘illicit’ relationship with Nayanthara

Gladwin Emmanuel (MUMBAI MIRROR; October 05, 2010)

Actor, choreographer and film director Prabhu Deva’s life lately reads like a Kollywood flick. His wife, Latha Prabhu Deva aka Ramalath, filed a petition on Monday with Chennai’s family court seeking to re-unite with her husband, her advocate P Anandan told the paper.

Prabhu Deva and Nayanthara were reportedly planning to get married shortly. Latha has accused Nayanthara of preventing Prabhu Deva from giving anything to her and her children for their survival.

Latha quoted several recent reports linking Prabhu Deva and Nayanthara. One such report announced that Prabhu Deva and Nayanthara were selected as the ‘Best Couple of the year 2010’ by a magazine published in Hyderabad.

Prabhu Deva and Nayanthara

Stating that she has been subjected to serious mental agony and torture by such reports Latha alleged that Prabhu Deva is deserting his family and neglecting her and their two children. “Even for monthly expenses Prabhu Deva is not giving any money,’’ Latha said, accusing Nayanthara of preventing him from doing so.

Latha said that whenever Prabhu Deva visited his house Nayanthara would call him up and pull him away. Even when his son passed away, Prabhu Deva, at Nayanthara’s insistence, left the place the very next day.

Worse still, she revealed that lately More >

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