By Joginder Tuteja, February 28, 2011 – 13:05 IST

K A S H M E R A  S H A H

‘I’ve gone topless in one of the pictures………….Every guy will have it in his bathroom’

Now this declaration from Kashmera Shah could well join the ranks of some of the most scandalous quotes of 2011. And to think of it, the year has just begun. Having said that, with Kashmera proudly making an announcement while keeping her head high (while giving a good ‘insight’ into what is being promised), it has made Neha Dhupia’s ‘Sex v/s SRK’, Mallika Sherawat’s ‘Once upon a time in Bollywood there were 17 kisses’ and Sherlyn Chopra’s ‘What I demand from my man on bed’ quotes seem like kindergarten talk.

In this week’s ‘Reflections’, let’s explore what it takes for the ‘S’ word to make an appearance in different shape and format either by being ‘shocking’ or by affecting one’s ‘sensibilities’ in different ways.

The headline

Recently, when a top national newspaper carries Kashmera Shah’s dare-bare picture on its front page, it was apparent that there is a definite direction that media is taking. ‘There has to be sales. Period’ – Now this could well be the diktat here. And what best way to focus an entire segment of a newspaper on celebrities and an insight into their personal and professional lives.

Scandals, affairs, break-ups and cat fights have always been the best selling flavours. They would continue to be and there would be no stopping that. After all it does make for an More >