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Posts tagged irock
iRock’s deal with Mills & Boon to reinvent romance in Bollywood
05 months ago
by Fenil Seta
in Bollywood News
Jayoti Soor (DNA; December 3, 2012)
When it comes to romance, most of us share fond memories of sneaking in a Mills & Boon novel to lose ourselves in a web of seductive fantasy. Now, we no longer need to recreate our dreamworld from words alone as very soon we will witness our dashing M&B heroes on-screen.
An Indian film-production company has closed an exclusive content-sharing deal with Harlequin, the publisher of the M&B novels that caters to readers in over 111 countries to make films and TV content in Indian languages. Such a deal opens up a huge array of content that has worked in India and abroad for decades for the Indian entertainment industry. Manish Singh, country manager of Harlequin India confesses that the time is ripe for collaboration of an international brand to make its presence felt in India and adds, “These are exciting times for Harlequin in India as two of the biggest phenomena in India — Bollywood and Mills & Boon — come together in this collaboration.”
Film producer Siddhartha M Jain, whose production house iRock has tied up with M&B, is confident about the diversity of content this deal will bring into their kitty. “Over the last forty years, Mills & Boon characters have kissed each other over 20,000 times, shared about 30,000 hugs and headed for the altar at least 7,000 times. This is all I need to make super-hit films. We will soon announce the name of the novel, director and cast of our first film, that will roll early next year,” says Jain, More >
Rock The Shaadi to be shelved?
111 months ago
by Fenil Seta
in Rumour has it
For the first time a dejected Abhay Deol admits that his zombie film ‘Rock The Shaadi’ may not happen
Avantika Patil & Jigar Shah (MID-DAY; June 13, 2012)
After his recent outing as a Tamilian in Dibakar Banerjee’s Shanghau, Abhay Deol was really looking forward to be seen as a zombie in the upcoming flick Rock The Shaadi. Touted to be India’s first zombie film, it has Genelia D’souza as his co-star.
But Navdeep Singh’s directorial venture has gone into a zombie state itself! Plagued with numerous problems, there have been news reports for long that the film has been shelved followed by news that Abhay was trying to resurrect it.
The actor admits, “The film is not happening because the co-producer (Siddharth M Jain’s iRock) messed it up. There has been all kinds of news about the state of the film. But anything not attributed to me is false. I don’t know what they are going to do now.”
Abhay adds, “Both producer Ekta Kapoor and me really want to complete the film. I have suffered a lot because of this. It is really sad. 40 minutes of the film are ready and it is looking really good. The film has everything that a commercial potboiler needs.”
According to him the mess has all been due to iRock’s approach. He says, “They don’t have enough experience to produce a film.” Apart from going over-budget after a schedule in Rajasthan, Navdeep Singh had also got into a fight with VFX specialist Niraj Sanghai.
As reported ‘Abhay in command’ (Hitlist, May 26), the actor had More >
Abhay Deol gives his word to Ekta Kapoor
012 months ago
by Fenil Seta
in Rumour has it
The actor has given a personal guarantee to Ekta Kapoor to wrap-up her zombie film within the stipulated budget of Rs 9 crore
Hiren Kotwani (MID-DAY; May 26, 2012)
After weeks of speculation, it looks like Ekta Kapoor’s zombie film Rock The Shaadi helmed by Navdeep Singh is back on track. And sources attribute it to leading man of the film Abhay Deol, who apparently gave a personal guarantee to the producer to wrap up the film within the stipulated budget.
According to our source, from the time Abhay heard the script, he has been very enthusiastic about the film. “So he was upset when the film got stuck as a result of going over-budget in the first schedule. So while the next schedule was pushed to post-monsoon, Abhay decided to ensure that the film doesn’t get into more trouble,” says our source, adding that one way of doing it was to get more involved in the film than just as an actor.
We’re further told that the actor had a word with the producer to understand her concerns about the film going over budget. “Ekta made it clear that she has allotted Rs 9 crore and will not spend a rupee more than that.
So far Rs 6 crore has been spent on the production and the remaining half of the film has to be completed in Rs 3 crore,” reveals our source, reiterating that Abhay has given his personal guarantee to ensure that the project is completed within the stipulated budget.
Reportedly, the film had hit a roadblock after differences between Ekta’s production house and More >
Ekta Kapoor upset with overspending on Rock The Shaadi?
01 year ago
by Fenil Seta
in Rumour has it
Producer Ekta Kapoor pushes the second schedule to April, asking director Navdeep to curtail expenses
Vickey Lalwani (MUMBAI MIRROR; March 7, 2012)
Looks like Ekta Kapoor’s current project Rock the Shaadi is giving is not exactly giving her a rocking time. The film starring Genelia D’Souza and Abhay Deol has been stalled as the budget of the film went for a toss. Director Navdeep Singh last shot for the film in November 2011 and managed to complete a little over 50 per cent of the film.
According to reports, Kapoor fixed the budget of the film at Rs 9 crore. If everything would have gone as planned, till now, about Rs 3.5 crore should have been spent on the film; but sources close to the project revealed that Rs 5 crore has already been spent.
“The director of the film has not been able to keep a check on the budget and Ekta is not pleased with the situation. The budget could have easily been maintained but obviously it did not happen,” the source added.
Mumbai Mirror has learnt, that a couple of days ago, Ekta called a meeting of all the officials on the board asking them to curtail their expenses and the total cost of the film shouldn’t go beyond Rs 9 crore.Co-producer iRock agreed with Ekta’s decision.
It is a well known fact that Ekta is a cost conscious producer and can take extreme steps if required. She wants to control both the quality as well as the monetary aspect of the film.
The next schedule of the film has been planned for April. “Let us hope that the film More >
Now an animated sequel to Andaz Apna Apna
02 years ago
by Fenil Seta
in Bollywood News
By Nikhil Ramsubramaniam, March 25, 2011 – 08:47 IST
At the on-going FICCI-FRAMES 2011 convention in Mumbai, Sidhartha M Jain of iRock announced quite a few interesting films which his company would be making in the days to come. iRock is the name behind films such as the forthcoming flick Ragini MMS and Shaadi Of The Dead.
Speaking at FICCI-FRAMES 2011, Sidhartha said, “We are ready with Ragini MMS which is India’s first found footage reality horror film. The film is made in association with Balaji’s ALT Entertainment. Post that we have India’s first zombie comedy film Shaadi Of The Dead starring Abhay Deol and we are in the process of finalizing a few other actors. It’s a never before seen concept of zombies gate-crashing a big fat Punjabi wedding. We also have a film called Bloody Veer in the pipeline and also have plans to make India’s first space adventure film.”
However the last project which Sid announced took everyone by surprise. He said, “We would also be making an animation sequel to a very popular film – Andaz Apna Apna. We are pretty focused that we are creating content for the youth in the age group of 13-35 years.”
iRock, which received initial funding form Manmohan Shetty, also has Mr.Shekar Kapur on board as a Mentor. In fact, Shekhar is closely involved with iRock’s forthcoming project Shaadi Of The Dead.
BOLLYWOOD HUNGAMA.COM
After Ragini MMS, Sid Jain announces his next
02 years ago
by Fenil Seta
in Bollywood News
By Devansh Patel, February 11, 2011 – 13:42 IST
It’s wedding season throughout India and what better day to bring you this news story than today. A month ago you were informed on iRock and Sid Jain’s speedy production of Ragini MMS and his association with his new formed team of directors who will be directing films under iRock.
As I’d love to call Sid, this Speedy Gonzales is showing no signs of taking it easy. iRock and Sid Jain have just announced their next film to go on floor after Ragini MMS. After branching into horror, Sid and company have come up with a complete contrast. His next production is titled Shaadi Of The Dead, a mad, crazy and romantic comedy that unfolds like a fun roller coaster ride, with a bunch of zombies.
Invite – Shaadi Of The Dead, Invitees – Zombies and the Venue has been finalised too. The film is set in the yamla-pagla land – Punjab.
Navdeep Singh, the director of Manorama Six Feet Under is held responsible to handle the marriage. In other words, he is the director of the film.
On further enquiry, Sid Jain tells me, “Firstly, let me make this clear that the illustration you are looking at isn’t the final poster of the film. It’s a basic font for the purpose of creating the final poster of Shaadi Of The Dead. I am very proud to be the producer of India’s first zombie-comedy film. It’s going to be an iconic ‘youth’ film, as far as I am concerned, and will redefine youth entertainment for this decade in India. It’s mad, crazy, romantic, More >