Posts tagged Indian Premiere League

Why is Dhoni talking about TRPs?-Tom Alter

0
1 year ago
by Fenil Seta in

Actor Tom Alter feels that IPL represents what has gone wrong with cricket; says something beautiful has become crass

Caroline D’Cruz (BOMBAY TIMES; April 16, 2012)

 

Veteran actor Tom Alter hates stereotypes and the fact that people still remember the negative roles he played on screen. “Those negative roles constitute only about 5% of the films I’ve done. I have been about 350 films and all types of characters in them,” he asserts. One would expect the affable actor to talk some more about films and theatre, but that again, would be stereotypical, of course. So instead, the actor picks up a very unlikely subject — the Indian Premiere League. “It’s all about greed and revenge…,” he says.

He further says, “I cannot stand the IPL. It’s my personal opinion, but it’s all about greed and revenge, I feel revenge against Kapil Dev, because he started the ICL, and greed, because they wanted more and more money. It represents what has gone wrong with cricket. Something very beautiful, like cricket, has become very crass. Some people who are needy have become greedy and now we have things in cricket that we don’t need. We have gone way beyond cricket. The IPL is nothing about need,” says the actor.

Commenting on Dhoni’s 700 crore contract Tom says, “You’ve got people like Dhoni saying, ‘this time the TRPs will be better’. Is he talking about a TV show or cricket? Someone like Dhoni has obviously been told to say such a thing. There were four coloured pages in the newspaper More >

Film promos during matches to grab eyeballs

0
2 years ago
by Fenil Seta in

Bharati Dubey | TNN (THE TIMES OF INDIA; March 5, 2011) Mumbai: Bollywood has jumped onto the cricket bandwagon to promote and market its releases. While films like Housefull 2, Patiala House, Dum Maaro Dum and Thank You are making the most of the World Cup matches to reach out to viewers, Zindagi Naa Milegi Dobara, Ready and Delhi Belly will use IPL to garb maximum eyeballs during the nearly three-month long cricketing season.

“The best way to strike a chord with the nation at the moment is through cricket. We will launch the title song of Dum Maaro Dum during the India-South Africa match in Nagpur. By doing so, we would be able to reach out to the maximum number of people,” said Vijay Singh of Fox Studios.

Sajid Nadiadwala, who has shot a special promo of Housefull 2 for the World Cup, said, “We have been working with the World Cup organizers for quite a few years. This would the first time that a film is being marketed even before it has gone on the floor. Shooting for Housefull 2 will start in April, but the promos are already on air. They are telecast at least 30 times a day during the World Cup matches.”

The returns that one gets through the promotions, said Nadiadwala, are equivalent to the cost of the film and benefit the producer. The World Cup organizers are being approached by many production houses for collaboration during the games. An ESPN spokesperson said, “We are very selective and have tied up with producers of More >

Shah Rukh says No to movie on Modi

0
2 years ago
by Fenil Seta in

Despite a personal request from the man himself, Shah Rukh Khan allegedly refused to play Lalit Modi’s role in Percept Picture Company’s next, Commissioner

Vickey Lalwani (MUMBAI MIRROR; August 30, 2010)

Shah Rukh Khan has refused to play the role of Indian Premiere League chairman Lalit Modi in Percept Picture Company’s film Commissioner. The film is based on Modi’s life, seen from a journalist’s eye.

SRK has chosen not to play the role presumably because he is such a crucial part of the IPL. The actor ostensibly does not want to get dragged into any controversy related to Modi.

Says a source, “When the film was announced, everything was very rosy on the IPL front. But after the recent controversy on Lalit Modi, it has become a very sensitive topic.”

Admitting that Shah Rukh Khan was approached for the title role, Joint MD of Percept, Shailendra Singh, who is also producing Commisioner, says, “Actually, Lalit Modi himself asked Shah Rukh but he declined. Shah Rukh said that he is very busy with his home production RA.One and hence unable.”

The latest buzz is that Ajay Devgn has been approached for the same role. Confirming this, Singh says, “Feelers have been sent to Ajay. We would love to have him on board. We have the investments team in place and we are committed to do this film.”

Apparently, even the direction of the film Commissioner is said to have switched hands. Earlier, Madhur Bhandarkar had been approached to direct it. Says a More >

Go to Top