Posts tagged curiosity
Fresh from the success of his Hindi flick, actor Madhavan is all set to start work on his Tamil film with director Lingusamy…
Srinivasa Ramanujam (BOMBAY TIMES; March 26, 2011) There was the World Cup. And, then there were school exams. Yet, they managed to hold a gala wedding that pleased audiences no end. We’re referring to the response that Tanu Weds Manu got at the BO. Even as actor Madhavan, who played the lead role in the film, is still basking in its success, he’s looking forward to Vettai with director Lingusamy.
Was the success of TWM on expected lines? I knew that we were on to something big because the film’s content was real. But now, post the release of the film, even I’ve been quite stunned by the response that it’s got. It’s been an eye-opener for us because we’ve always been under the assumption that only masala flicks work here.
That, despite the release date…. Well, a good film always works, irrespective of when it’s released. The content of the film was realistic and that, combined with the publicity, increased the curiosity factor for the audiences. That, perhaps, explains the big opening that it got at the BO.
B’wood v/s K’wood I’m in a cushy position in Bollywood because my last three movies have done well at the BO. However, that increases my responsibility towards the audiences. And, I’m looking to do more movies post Vettai in Tamil. I’ll soon get started on a bilingual film with Vikram Kumar (of Yavarum More >
By Nikhil Ramsubramaniam, March 14, 2011 – 19:09 IST
The year 2010-11 could be well termed as a Renaissance year for the Hindi film industry. While big budget films such as Raavan, Kites, Action Replayy, Khelein Hum Jee Jaan Sey and Guzaarish failed to set the Box Office on fire, smaller films such as Udaan, Peepli [LIVE], Tere Bin Laden, LSD, Phas Gaye Re Obama & Dhobi Ghat etc. with relatively lesser known stars and debutant directors (in most cases) won both critical acclaim and commercial success.
Most of these films were made at a limited budget and focussed more on their content rather than big stars and exotic locations. An interesting part is the fact that even the marketing strategy used to promote these films was quite different and subtle targeting a niche audience.
As a unique case study we take a look at 3 such off-beat films namely Dhobi Ghat, Love, Sex Aur Dhokha (LSD) and Udaan to try and understand how an innovative marketing strategy helped in the film finding its target audience.
Any Aamir Khan Productions’ film always generates tremendous hype and curiosity given the actor’s penchant for quality cinema. If needed, Aamir could have cashed in on this very hype by promoting wifey’s directorial debut Dhobi Ghat as a film for all. However, Aamir didn’t want his loyal audience to feel cheated and adopted a marketing strategy which not many would adopt.
Perhaps, the most poignant insight came from an industry insider who notes that the More >
By Bollywood Hungama News Network, March 9, 2011 – 14:23 IST
Dum Maaro Dum team has thought of a coup. Fox Star Studios and Rohan Sippy would be launching Dum Maaro Dum title track, which is an item song, picturized on Deepika Padukone in the most crucial match of India v/s South Africa on Saturday March 12th at Vidarbha Cricket Association Stadium, Nagpur.
Seeing the opportunity as more than 45, 000 people will be attending the match; the entire star cast of Dum Maaro Dum will be present at the match, including Abhishek Bachchan, Prateik, Rana Daggubatti, Bipasha Basu and of course Deepika.
The song is one of the most awaited item songs of the year, with Deepika looking the hottest ever she has and the crowds eagerly awaiting to see the gorgeous actress scorch the screen with her oomph.
This therefore would be the most appropriate platform to launch the song, in front of a 45,000 thousand strong crowd, and apart from this too the entire nation’s eyes are going to be on the match, considering its a match between two strong opponents India and South Africa. The song will be launched during half time of the match.
Vijay Singh says, “The best way to strike a chord with the audience right now is through cricket. We will launch the title track of the Dum Maaro Dum during India v/s South Africa match in Nagpur on 12th March. By doing so we will be able to reach out to the maximum number of people.”
Rohan Sippy says, “We have been inundated with requests from fans, to More >
Are the two still together? Or have they split? BT gets you the answer
Meena Iyer | TNN (BOMBAY TIMES; February 5, 2011)
There is a lot of ambiguity about when Bollywood’s most desirable woman Katrina Kaif and her Dabangg (fearless) boyfriend Salman Khan called it splits. One of the reasons for this confusion is because this time around, Alpha-male Salman didn’t react to their parting as he has done in the past.
On earlier occasions when Salman split with his girlfriends, Somy Ali or Aishwarya Rai, the star usually made a public display of his displeasure. This time he is all quiet and dignified; in fact he hasn’t even shown his remorse to anyone except to very close family and one friend. Bollywood waited with bated breath for Salman to pour a soft drink in public over Katrina’s head or go below her Bandra home and holler, but the actor has chosen to maintain a safe distance from Katrina. As a result with each passing day there is a lot of curiosity building up.
Says a top actress, “Even now people are wondering if Kat and Salman are together. Or has she really moved on?’’ In answer to this, an insider told us, “Bhai knows that Katrina has moved on. However, he has decided not to react. He just wants to let go.”
One hears from close sources that Salman’s closest friend and adviser, who is also Katrina’s agent, and a couple of family members have reportedly advised the actor not to speak about their split. The insider says, “Kat More >
Ajay and Emraan talk of emotions and temptations
Meena Iyer | TNN (BOMBAY TIMES; January 11, 2011)
In their last outing, Milan Luthria’s Once Upon a Time in Mumbaai — one of the biggest hits of 2010, intense lover-boy Ajay Devgn and serial-kisser Emraan Hashmi rocked. Different as they are in acting styles, looks and screen mannerisms, these actors portrayed their ‘screen lover act’ with precision. Ajay was his brooding self, making women go weak-kneed with just the flip of his eyelids and the passion in those searing dark eyes; Emraan was the louder, more robust lover, using his physicality to convey his feelings. The outcome was terrific. Both men managed to strike goals in their individualistic style.
Guess what, now they’re back in Madhur Bhandarkar and Kumar Mangat Pathak’s naughty comedy Dil Toh Baccha Hai Ji releasing on January 28.
Says a trade consultant, “This time the magic will be a little different. Ajay and Emraan play lovers with a difference, but the bottom line is that they’re both men seeking love, who’ll do anything to keep that emotion alive.’’ According to trade circles, DTBHJ is a film that is targeted at the youth. Distributors feel that while the 18-25 year old target group is keen to check out this slice-of-life romantic comedy with an interesting babe quotient (three hot girls), there is also tremendous curiosity about this film in the 25-40 age bracket because each of the heroes is giving his own love More >
Why doesn’t Deepika admit her relationship with Sidhartha?
Prithwish Ganguly | TNN (BOMBAY TIMES; November 19, 2010)
Sidhartha Mallya is not going to like this. The buzz is that Deepika Padukone is not his girlfriend; their relationship is allegedly just an, well, official agreement meant to keep him in the news and show him in the media as a man about town — in short, the right heir to step into Dr Vijay Mallya’s flamboyant boots. The best way to confirm this gossip, naturally, was to confront the lady herself. But Deepika said she would never admit to a relationship with the Mallya scion. “I don’t think I will ever be ready,” was her reasoning. And she has reasons despite being seen as a comfortable couple with Sid painting the town red. “Various reasons, actually,” she emphasised, “Too much focus went on to my personal life last year and took away from everything else. I have been working hard and people love me because of that and not because of where I’m going for dinner and with whom. So, let speculations of whether I’m dating Sid be,” she added. In the past, admitting to her relationship with Ranbir Kapoor did not help as people went further and asked about marriage, babies and other things. So now the curiosity suits her. “It’s not harming me. I won’t stop leading my kind of life because of speculation and for worry about what people are saying. Admitting or denying my relationship won’t stop people from speculating. And More >
Aamir steps back from home production for wife Kiran
Prithwish Ganguly | TNN (BOMBAY TIMES; November 13, 2010)Kiran Rao is following Aamir Khan’s lead as she gets ready to take centrestage for her forthcoming ambitious directorial debut Dhobi Ghat. In this, she has also directed her actor-husband who plays a reclusive painter.
Aamir has made Kiran in charge of helming the affairs for Dhobi Ghat and that starts with her meeting the press and includes showing the first look of the film. What’s interesting is that Aamir had pioneered this trend of sharing the first look and then having an informal interaction with the press before each film. Starting with his acclaimed debut as a filmmaker, Taare Zameen Par, he did this with every production of his including Jaane Tu… Ya Jaane Na, Ghajini, 3 Idiots and even Peepli Live.
But this time around, the acclaimed actor is happy to shadow Kiran. Aamir is also creating a record of sorts by not being there for the launch of the first look of his film. He reportedly announced this decision during a closed door meeting. And, hearing this, the entire marketing team including Kiran were taken aback.
A source present reveals, “Aamir wants everyone to know this is a Kiran Rao film. So, on November 17, when the first look is shown, Aamir will not even be at the theatre. There is a lot of curiosity about Dhobi Ghat and Aamir wants Kiran to answer the media about it. He is happy to sit back and watch More >
Despite taking ample precautions before shooting a promotional song for Tees maar Khan, Farah Khan was appalled to find it on the internet much before its official release
Vickey Lalwani (MUMBAI MIRROR; November 05, 2010)
A few days ago, Farah Khan created a miniature set depicting the city of New York at Film City (Goregaon), to shoot a promotional song for her film Tees Maar Khan.
The song was picturised on Akshay Kumar and Katrina Kaif and was to be released on national television on November 7. But a call from a friend on Wednesday night ruined it all for Farah. The friend informed her that the same song had already been uploaded on several websites on the Internet.
Farah had taken a lot of care to ensure that no visitor was allowed on the sets with a mobile phone or a camera. This was done to rule out any possibilities of people shooting clips of the promotional song on the set. But when Farah logged on to the Internet herself to check, she was horrified. Someone had actually uploaded the promotional song on the Internet.
To her horror, while she was trying to make damage control, the song was being uploaded on other websites on the Internet.
When contacted, Farah confirmed the news and said, “I just don’t know what to do. When will all the unethical practices in the industry end?”Hanisha Melwani
But it seems the choreographer-turned-filmmaker believes in silver linings. Farah added, “I think I can do little now. More >
Meena Iyer (MUMBAI MIRROR; October 03, 2010)
If you join the dots from S Shankar’s first film Gentleman (1993) to his latest Robot (2010) you’ll notice a common thread. For one, he has the finger on the pulse of the mainstream cinegoer. Plus, he knows how to embellish his work with gloss and grandeur at a scale still unimaginable by most filmmakers.
Real Indian palaces, heritage sights, Machu-Pichu, seven wonders of the world…he’s exploited them all long before Bollywood found their address.
But to grant the devil his due - his movies are not just special-effects ridden; there is a definite plot with a message. Also, the budgets get more phenomenal each time.
His first blockbuster Gentleman (1993) (with its iconic Chik paku raile number that introduced the world to Prabhu Deva’s dancing skills) brought a new style of filmmaking but his 90s protagonist is just a different avatar of Bollywood 70s phenomenon - Salim-Javed’s ‘angry young man’.
Quite like Amitabh Bachchan, Shankar’s hero has invariably been taking on the system, film after film. But where he leaves his contemporaries way behind is his technical wizardry. A fact just reiterated by his latest Robot (Endhiran, Tamil).
Comparisons to West
Two days after the release of the Rs 150 crore film, Kollywood’s Shankar is drawing comparisons to none other than James Cameron.
Both are August born; both spare no expense when it comes to their budgets and cinematic vision. And quite like More >
Karan Johar’s surprised sparks didn’t fly between Kajol and Kareena on the sets of his new film
Mark Manuel | TNN (BOMBAY TIMES; September 3, 2010)
This is Karan Johar’s big day. His film, We Are Family — the third Dharma Productions release this year after My Name Is Khan and I Hate Luv Storys — opens to an audience whose appetite and curiosity has already been whetted and stirred respectively by its endearing promos. Bollywood hasn’t had a quintessential family film in a long while. And, to my mind, the anticipation of what might happen at the boxoffice to this film directed by Siddharth Malhotra ought to have reduced Karan to a nervous state. Not so. I found him sipping, well, coffee in his Khar office, relaxed and happy one evening earlier this week. “The final marketing of a film is the film itself — word of mouth,” he said, “and I believe in this product, I think it has legs, though few films last beyond their opening weekend nowadays, they don’t have staying power, they lack longevity.”
His confidence is based on his super star cast, led by that great actress Kajol and supported by the lovely Kareena Kapoor and hunky Arjun Rampal. “If Kajol had not done We Are Family, I wouldn’t have made it,” Karan declared. “The mother’s role is the fulcrum in the film — the pillar, she’s got shades of white and grey, there is an undertone of jealousy and envy in her. Only an actress with a high emotional quotient could have played the role without alienating More >