Top Bollywood actresses hike up their market prices every time they hiccup!

MEENA IYER Times News Network (BOMBAY TIMES; March 20, 2010)

The over-imaginative PR machinery of actresses uses one weapon at regular intervals. Every time they feel that they need to get their heroine’s stock up, they brainwash journalists into believing that X actress has been paid an X amount. So you’re sipping your cuppa one morning and you almost fall off your couch, when you read that Priyanka Chopra got paid Rs 6 crore for Pyaar Impossible, or Kangna Ranaut will be paid Rs 5 crore for a film with a minister’s son, and Kareena Kapoor got paid Rs 10 crore for Golmaal 3 (later brought down to Rs 7 crore), while Katrina Kaif is offered Rs 7 crore by Abbas-Mustan for The Italian Job. When this round of blitzkrieg is done, you’ll have a final rumour on how Aishwarya Rai Bachchan, who is actually still in demand, is being offered a sum that totals the price of the current lot of divas.

“Circulating rumours on prices is the easiest thing,” says trade consultant Amod Mehra. “The truth is often very far away from the actuality. And, the market right now is certainly not ready to pay the heroines the prices they or their kith often claim.” Mehra explains that the reason for this is simple logic. You don’t have to be Einstein to know that Bollywood heroines still don’t sell a film. Therefore, any producer who pays a heroine a price, has to pay a price for it! More >