By Taran Adarsh, June 17, 2011 – 10:57 IST

Youngistan rules! Bollywood has realized the potential of this segment of moviegoers — the teen market — which explains why movie-makers are attempting to wow Gen-X with films that appeal to their sensibilities. Actually, the social networking generation can make or break a film in a span of minutes. It is this aspect that keeps a storyteller on his/her toes. Unconventional, out-of the box themes, but contemporary by nature are being attempted. Luring the youth to cineplexes is the prime motive of the film fraternity today.

BY BOLLYWOOD HUNGAMA.COM

Coming of age films aren’t new. But there’s definitely a dearth of movies that look at school students. Mansoor Khan’s JO JEETA WOH SIKANDER stands tall in this list. First-time director Roshan Abbas attempts to mirror the lives of four youngsters in ALWAYS KABHI KABHI, Class XII students all. Today’s kids have a mind of their own and ALWAYS KABHI KABHI makes an attempt to make adults realize what goes on in a kid’s mind. Bridging the generation gap, did you ask? Oh yes! Making adults — parents, teachers, elders — understand the kids better. The intentions are right, but the interpretation isn’t. ALWAYS KABHI KABHI is based on Roshan Abbas’ 1999 play ‘Graffiti’. Though Roshan may claim that he has developed and modified the play to suit the moviegoers’ tastes, the fact is that the subject material is thoroughly unexciting and comes across as a hollow attempt to More >