Posts tagged aamir khan productions
His production house has reportedly rejected 200 scripts in 12 months, including those from Vishal Bhardwaj, Pradeep Sarkar and Priyadarshan. So what’s cooking?
Soumyadipta Banerjee (MUMBAI MIRROR; March 18, 2013)
At a time when most other production houses are lining up their projects for 2015 (their schedule for 2014 is already full) and busy putting together their “slate” for the year, employees of Aamir Khan’s production house are twiddling their thumbs. Aamir, who takes the final call on all projects, has not green-lighted any project since Talaash, which was announced in 2010. This makes it the only A-list production house with no film on the floors. It is also unlikely that any film will go on the floors this year.
According to reports, Aamir’s team has carefully evaluated around 200 scripts in the last 12 months. There are 15 submissions every month, and Aamir has declined to put his money into any one of them.
An insider at Aamir’s production house explained that the apparent tardiness is because of the lengthy process that has been put into place for evaluation of scripts. “We receive anything between 10 to 15 scripts a month. Now, we have set up a system to evaluate them. First, the script is subjected to a round of initial scrutiny to see if it should move to round two. If we accept the script, we give the filmmaker a signed letter from Aamir saying that he has accepted the script and that if he finds it good enough, he will get back to the filmmaker,” More >
Subhash K Jha (MUMBAI MIRROR; March 23, 2012)
After Abhinay Deo of Delhi Belly, Anusha Rizvi of Peepli Live and of course, Kiran Rao (Khan) of Dhobi Ghat, Aamir Khan has trained his sights on another debutant director, who is all set to make a film about friendship that cuts across religious and cultural barriers. Deepak Diwedi’s film, interestingly titled Kashmiri Glasshouse, will be shot on location in Agra this winter. Apparently, Diwedi has no real experience in filmmaking.
A source disclosed, “Diwedi caught Aamir’s attention without an impressive biodata or past history. Aamir read the story of a friendship between Agra-wallahs; one, a sarishop owner and the other, a photo-frame shop owner, and he was hooked.”
Kashmiri Glasshouse will also see the re-launch of Chandan Roy Sanyal, who played Shahid Kapoor’s psychotic friend in Kaminey. Chandan will play the Sikh sari-shop owner in the film. “Aamir has asked Chandan to prepare for his role, for which, he will be growing a beard and spending time in Agra. When Aamir saw Chandan’s audition, he immediately selected him.”
Chandan simply said, “I am really not supposed to talk about this. I lost both Kahaani and Santosh Sivan’s Urumi while shooting for F.A.L.T.U. Happens, no regrets. Which is why I don’t want to talk about this wonderful opportunity that Aamir Khan saab is giving me.”
He has approached Strings, Indian Ocean and others
Kunal M Shah (MUMBAI MIRROR; February 25, 2012)
Aamir Khan’s much awaited television show Satyameva Jayate has been creating quite a buzz since its inception. The actor, known for being a perfectionist, wants to leave no stone unturned in making his TV debut as unique as possible. Mumbai Mirror has learnt that various rock bands like Agni, Indian Ocean, Strings, etc. will be performing towards the end of each episode.
A source close to the project confirmed, “Aamir is in talks with all these bands. He is in the process of having a tie-up with them.”
Produced by Aamir Khan Productions, Khan has gone out of his way to keep his debut reality show under wraps. “This is Aamir’s debut on TV and he wants everything to be perfect. Right now, he is travelling to different parts of the country for shooting montages,” the source added. Earlier this month, Mumbai Mirror had published pictures of Aamir’s Kashmir visit.
“Even at the press conference, the scribes tried really hard to extract details about the show but Aamir didn’t budge. It is very difficult to get something out of him if he doesn’t want to talk about it. His whole idea is to surprise the audience,” the source said.
While Shah Rukh Khan lapped up all the moolah with his debut show Kaun Banega Crorepati, Salman Khan showed his dum on Dus Ka Dum, Aamir will walk the path of truth with Satyameva Jayate. Rumoured to be a chat show on the lines of the popular The Oprah More >
Imran and Avantika take their pet out for a canine get together
Noyon Jyoti Parasara (MUMBAI MIRROR; May 09, 2011)
In Bollywood, we do not need a reason to party. Not always. Yesterday, comedian Vir Das, who was last seen as Chandu in the 2010 YRF flick Badmaash Company threw a bash.Imran (left), Avantika (right) and Vir Das (below)
Unlike Ranbir Kapoor, who recently had a party at his house emptied by vacationing parents, Vir invited not his friends in the industry, but their dogs instead.
Vir who started his career as a standup comedian on television, invited his costars from forthcoming film Delhi Belly. Since they had bonded on the sets of this Aamir Khan Production’s project, he now wanted their pets to bond too.
This party marked the first birthday of Vir’s dog Dr Watson. And to give the little pet a doggie surprise, his co-stars Imran Khan and Kunaal Roy Kapoor got along their canine housemates to the party. However, this party was not just restricted to the Delhi Belly starcast as many others turned up with their pets as well.
The party had games like musical chairs, pool games and also a grooming table, not for humans but for their canine buddies. “They called it the barky party!” chuckles a source.
Apart from the birthday celebrations, Vir had another reason to host the party. He announced his newly formed creative event management company, which specialises in arranging dog parties along with the co-owners Shivani and More >
Post Game which director Abhinay Deo lost to the Box Office after its release last week, he has woken up to targeting and promoting his next, Delhi Belly, well in the market.
An Aamir Khan production, with Imran Khan in the lead, releasing on July 1st, the film is undergoing post-production polishing-up.
Youth being the primary movers and shakers of the film and now with F.A.L.T.U doing unexpectedly well at the BO, Aamir has invited music wiz-kid Ram Sampath to give a youthful sound to the film.
Apparently, after the frosty response to Game, Aamir had an emergency meeting with the film’s team to figure out how the product can be targeted at the youth.
A source says, “Aamir is looking at marketing Delhi Belly in the same vein as Jaane Tu…Ya Jaane Na. Imran will be traveling widely to promote Delhi Belly.
Ram Sampath will compose a background score that will grab the attention of the below-20 market through the iPod.”
Choosing not to weep over his loss in the Game that he played last week and concentrating more on Delhi Belly, Deo says, “Delhi Belly is youth-driven.Abhinay Deo
I was ecstatic when Aamir agreed to my suggestion that Mr Bachchan does the voiceover for the first theatrical trailer.
Mr Bachchan too immediately agreed. I think his voiceover in Lagaan was lucky for the film. I’m sure it will prove lucky for Delhi Belly too.”
By Nikhil Ramsubramaniam, March 25, 2011 – 16:43 IST
The year gone by has seen some of the best new talent…be it in acting, writing, or directing- enter the world of Hindi films. Hence it made perfect sense to have all these debutants under one roof discussing about their success journey and the road ahead on Day 3 of FICCI Frames 2011 in Mumbai.
On the panel, were last year’s best debutants Ranveer Singh & Sonakshi Sinha along with some of the best new talent in direction such as Maneesh Sharma, Abhishek Sharma, Vikramaditya Motwane, Habib Faisal and Kiran Rao. The session was moderated by the ace filmmaker Karan Johar, who started in his tongue-in-cheek humorous way, by saying, “I feel like an old uncle in the midst of this young and dynamic panel. I am like a jaded veteran trying to welcome the new brat-pack into the movie industry.”
Kiran Rao, who made one of the most acclaimed films of recent times Dhobi Ghat, spoke about her journey. She said, “Initially I wanted to produce Dhobi Ghat on my own and had even created my small banner ‘Cinema 73′. I was not sure if this film should be produced by a banner as big as Aamir Khan Productions. However when Aamir read the script, he loved it and offered to produce it under his banner. Working with Aamir has been as easy as pie. He takes complete care of a film right till its final destination in the best possible way. Having such a producer is essential for any project- big or small.”
Vikramaditya More >
By Nikhil Ramsubramaniam, March 14, 2011 – 19:09 IST
The year 2010-11 could be well termed as a Renaissance year for the Hindi film industry. While big budget films such as Raavan, Kites, Action Replayy, Khelein Hum Jee Jaan Sey and Guzaarish failed to set the Box Office on fire, smaller films such as Udaan, Peepli [LIVE], Tere Bin Laden, LSD, Phas Gaye Re Obama & Dhobi Ghat etc. with relatively lesser known stars and debutant directors (in most cases) won both critical acclaim and commercial success.
Most of these films were made at a limited budget and focussed more on their content rather than big stars and exotic locations. An interesting part is the fact that even the marketing strategy used to promote these films was quite different and subtle targeting a niche audience.
As a unique case study we take a look at 3 such off-beat films namely Dhobi Ghat, Love, Sex Aur Dhokha (LSD) and Udaan to try and understand how an innovative marketing strategy helped in the film finding its target audience.
Any Aamir Khan Productions’ film always generates tremendous hype and curiosity given the actor’s penchant for quality cinema. If needed, Aamir could have cashed in on this very hype by promoting wifey’s directorial debut Dhobi Ghat as a film for all. However, Aamir didn’t want his loyal audience to feel cheated and adopted a marketing strategy which not many would adopt.
Perhaps, the most poignant insight came from an industry insider who notes that the More >
- By Taran Adarsh, January 24, 2011 – 15:12 IST
Aamir Khan Productions’ DHOBI GHAT collected approx. Rs. 10.05 cr. nett in its opening weekend on limited screens [325 screens] and limited shows. The breakup:- Fri: 3.05 cr, Sat: 3.50 cr and Sun: 3.46 cr. The film has fared very well at urban centres, although it lost out on good revenue on Saturday [approx. Rs. 20 lacs to Rs. 25 lacs] due to Karnataka bandh. The mass belt/single screens have been below the mark.
The 1 week old YAMLA PAGLA DEEWANA collected approx. Rs. 9 cr. nett in its second weekend. The breakup:- Fri: 2 cr, Sat: 3 cr and Sun: 4 cr. Total so far: approx. Rs. 44 cr nett. The film is excellent in Punjab and very good in Delhi-U.P. and Rajasthan. Overall, a profitable venture.
The actor organised a special screening of Delhi Belly for a focus group but the director Abhinay Deo was apparently nowhere to be seen
Vickey Lalwani (MUMBAI MIRROR; January 24, 2011)
A few weeks ago, Aamir Khan held a special screening of his film Delhi Belly for a focus group at his office in Bandra. The group consisted of people from different strata of society and they were supposed to offer their inputs after watching the film.
A source said, “Aamir gave them a patient ear. Now, he is incorporating the inputs, which he found to be valuable. He may even edit out some of the scenes, which the focus group found unnecessary.”
Rumour has it that the director of Delhi Belly, Abhinay Deo, who reportedly had a fallout with Aamir, was not present at the screening. “Yes, Abhinay was not around. But that was expected,” added the source.
However, when asked, Abhinay shot back saying, “I was present at the screening.” Interestingly, exactly a minute later, Aamir Khan Productions’ official spokespersonAbhinay Deo
sent us a text message about focus trials of films being a common practice at Aamir Khan Productions. “Aamir has had these screenings right from his first film,” said the spokesperson.
And considering Maamujaan’s nephew Imran Khan plays the lead in Delhi Belly, how could Aamir have made an exception to the rule? Meanwhile, Abhinay Deo’s presence at the screening still remains a mystery…