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ROCKET SINGH GOES THE ‘THE HANGOVER’ WAY! I always believe that promotion is of utmost importance for a film to succeed. It helps to create hype and arouse curiosity which in turn helps the film get a good opening. But some producers don’t stress too much on promotion, presumably for two reasons:
-> The producer doesn’t have enough money to publicize his product. Or maybe, the budget of the film went so high that the producer couldn’t afford to spend additional 2-3 crores on promotion
-> The producer is supremely confident of his product. He is confident that he has come up with a winner and come what may, it will attract audiences and do a great job commercially.
The second reason seems applicable as to why Rocket Singh-Salesman Of The Year, releasing tomorrow, isn’t promoted much. Obviously, YRF aren’t short on funds so first reason can be ruled out. And going by Ranbir Kapoor’s confident declaration that Rocket Singh is his best film till date, it seems that the film will turn out to be a great entertainer. In his words, “I can proudly say that Rocket Singh… is not just my greatest film till date but also one of the greatest films made in the recent times. Believe me, it belongs to a different world altogether”.
Maybe, Ranbir did this as a personal publicity campaign on his part; after all, actors always do this, isn’t it? But it’s a fact that whenever the Chopras adopt a negligible promotional strategy for their film, then that film works wonders. More >