Saturday 4th September 2010 09.00 IST

Boxofficeindia.Com Trade Network

We Are Family got the benefit of Janmashtami holiday on Thursday as it recorded good collections. However it could not make much impact on its first full day (Friday) despite doing well on its partial release day (Thursday). This was probably due to fact that the film had seen a partial Thursday release which was a holiday and collections tend to fall after holidays. Also the first few shows on Friday are mainly dominated by the youth which is not the target audience for We Are Family. The business on Friday was around the 3 crore nett mark.

The overall total of 5.75 crore nett business (Thurs+Fri) is good but the the drop in business despite more shows at many theatres on Friday is not a good sign.

The fate of the film will be decided by its business on Saturday and Sunday, it will need to show healthy jumps as compared to Friday business. The Delhi and East Punjab area is showing best business.

The other releases Emotional Atyachar and Mallika were dull and will make no impact at the box office.

Aashayein recorded poor first week collections of around 3 crore nett. FLOP

Lafangey Parindey dropped in week two with around 4.75 crore nett business. The two week total is around 21.75 crore nett.