Bharati Dubey | TNN (THE TIMES OF INDIA; October 9, 2010)

Mumbai: Rajnikanth-starrer Endhiran has netted a collection of Rs 117 crore, surpassing the first-week collection of Bollywood’s highest firstweek grosser, Dabangg (Rs 82 crore).

Distributor and trade analyst Suniel Wadhwa said, “The film’s net collection is Rs 60 crore in Tamil Nadu, Rs 30 crore in Andhra Pradesh, Rs 8 crore in Karnataka and Rs 4 crore in Kerala. The Hindi version (Robot) has managed to collect Rs 15 crore. As the numbers suggest, the film has already crossed Dabangg’s two weeks’ net collection in just the first week of its release.’’

Incidentally, the entertainment tax structure and ticket-pricing formula are not uniform in India. “Ticket prices in south India are much lower as compared to other states in the country. This is the reason why boxoffice collection in the south pales as against the collection in northern states. Despite all this, the film’s BO collections prove the film has done remarkably well,’’ Wadhwa said.

Moreover, considering the fact that an additional 7% had to be paid as as entertainment tax to the government for being a dubbed movie, the collections are even more significant, an expert said. According to Wadhwa, the contribution of director Shankar too needs to be factored in . “Shankar is one director who has more brand value than Rajinikanth in AP. His films with Arjun, Prabhudeva and Vikram did wonders in the past. His last movie with Rajini did well at the box office though opinions were divided. Robot is an example of what a director like Shankar and a hero like Rajini can cumulatively deliver. ’’

Endhiran opened in 2,200 screens as compared to 1,400 for Dabangg. An industry source said, “More screens mean more revenue and this too has helped Robot. Also about 92 % of cinema halls are running the film and the collection continue to be rock steady,’’ another analyst said.

The film’s report in the Hindi belt too is quite good. Distributor Sunil Bohra said, `“The collection of the film in places like Jodhpur, Ghaziabad and Meerut is also impressive. The film is doing well both in single screens as well as at multiplexes.’’

Sources insist that though it is too early to speculate, the film has definitely grossed Rs 260 crore which is more than the entire collection of Aamir Khan starrer Ghajini.

The Hindi version of the film too has done a business of nearly Rs 30 crore in the first week. Amod Mehra said, “Robot has broken all the records of a dubbed film. I don’t remember any similar film crossing even the Rs 1 crore mark. In fact, Rajinikant’s last release Sivaji was a disaster at the box office.”