Ek Tha Tiger tickets sold in black for record Rs 750
Prachi Kadam (MUMBAI MIRROR; August 16, 2012)
Early morning, on August 15, Salman Khan’s sister had tweeted: “The TIGER has arrived! Congratulation & all the best to the whole team of Ek Tha Tiger! You’ll have to break all records!” The day was barely over and the team seemed to be well on their way to live up to her wishes. Mass hysteria, perhaps only witnessed during Rajinikanth’s films, ensued since 9.30 am on Independence Day. Letting go of the age-old Indian tradition of watching the Prime Minister speak from the Red Fort, people lined up in front of the ticket counters at various theatres across the country. Some, we heard, were even monitored by cops, just in case the multitudes decided to break into a song and dance sequence.
When we tried to gain access to a suburban single screen theatre, we were told that a ticket that usually costs around Rs 90 is being sold for as much as Rs 750. “Abhi abhi madam Rs 800 mein le ke gayi ticket,” our arguments about ‘high pricing’ were easily dismissed. Incidentally, the last time black marketers had a ball was during Dabangg when each ticket sold for as much as Rs 450.
Manoj Desai, owner of the G7 multiplex in Mumbai termed it ‘crazy’. “People have been whistling every time Salman is on screen. It is fabulous. We are sold out till next Wednesday. This film will surely break all records. Even the black ticket rates are the highest in the history of cinema,” Desai told Mirror.
Salman’s hard work seems to have paid off. Anand Vishal, Head of Operations, Fun Cinemas called the response to Ek Tha Tiger ‘phenomenal’. “This film has procured the highest sales for Fun Cinemas till date. Till now, it was Zindagi Na Milegi Dobara. Shows are full till Monday. I will not be surprised if the film crosses the Rs 100-crore mark in supersonic speed. If things go the same way, the film may cross the Rs 150-crore mark by Wednesday,” said Vishal.
In fact, according to trade expert Taran Adarsh, this film has put Salman in a league of his own. “And I feel this is just the tip of the iceberg. The real scenario will unfold during Eid. Ek Tha Tiger will not just break all records, it will be the fastest one to do so. As of now, the day one collections have crossed Rs 30 crore,” said Adarsh
From a social network site, we learnt that people (even with pre-booked tickets) were turned back by cops due to full parking lots and uncontrollable mob. Perhaps to avoid such ugly encounters, the film’s team, who had earlier planned to go for the first day first show at Gaiety, took a rain check.
However, those close to Salman, revealed that the actor did arrange for a special show for the Being Human kids in Bandra. In fact, after attending the special screening along with Katrina Kaif, he went home to relax.
- Soon watch films on your computer/phone/iPad one day before release
- Ranbir Kapoor: A superstar too soon?
- Theatre owners at wit’s end in trying to stop kids from watching ‘A’ films
- Madness as five Marathi films release today
- Himmatwala fails to make a mark at the BO over the weekend
- Ex-Japanese Katrina Kaif ready to work in Kabir Khan’s Japan film
- Having snacks at multiplexes just got dearer
- SRK’s bodyguard was in Dabangg; Chennai Express developed by Ajay Devgn Ffilms…
- Bollywood shoots boost Western Railway coffers by 1.5 cr
- YRF has been scouring locations for its film project in Japan