Satyamev Jayate bids adieu… for now
But the show will return with a second season, finds BT
Roshni K Olivera (BOMBAY TIMES; July 29, 2012)
Twelve weeks on, Satyamev Jayate’s last episode airs today. But the show, featuring issues seldom discussed on mainstream entertainment channels, will be back with a second season.
Uday Shankar, CEO Star India, confirmed that the channel was keen to take the show ahead. He told BT, “The intent of the show was to use the power and platform of television to drive change. This show has rewritten every convention of programming, format, delivery and marketing. It is a testimony to the power of innovation. But, the real impact of the show is in the awareness it has created and the lives it has changed. We are keen to take this show forward.”
What made Satyamev Jayate even more compelling was that it was hosted by Aamir Khan, who took up issues from female foeticide to child sexual abuse, medical malpractice to untouchability, organic food to the water crisis in the country. The final episode today promises to continue challenging your perceptions of common issues plaguing society.
Satyamev Jayate, presented by Airtel and powered by Aquaguard, airs today at 11 am on Star Plus.
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